These Are the Movers and the Shakers

Marisa has led marketing functions for many venerable brands, including Goldman Sachs, Morgan Stanley and most recently as the CMO of the New York Stock Exchange. Through this interaction with both Fortune 500 companies and emerging start-ups, she identified a market need to advise growing companies on a host of marketing issues, inspiring her to birth this RG family.

Marisa leads business development and whatever else her team asks her to do. Mostly, her job is to recruit and retain her army of savvy, self-starters with a get it done mindset to keep the company kool-aid strong.

Believes multi-tasking is the key to life, despite various data sources proving otherwise. Does however believe in science.

Jay has always been someone with more interests and ambitions than there is time in the day, which has molded him into a multi-faceted Marketer and Operator who seeks to be ‘dangerous’ at everything. As a shameless tech geek and futurist, Jay is passionate about helping drive meaningful business impact and change that matters both within RG, and with clients who are paving the way into the future.

As a servant leader, Jay heads up RG’s Finance, Business Operations, Legal, Human Resources and Sales Operations teams, focusing on removing barriers and enabling the impactful work that the RG team delivers each day.

As a true Italian, Jay can be found talking with hands, speaking too loudly (some might call it shouting), cooking, or drooling over high-design products.

Jennifer spent her career building some of the world’s biggest brands to category-leading positions, winning industry accolades for breakthrough work that drove business results. Jen believes the heart of any brand lies in its intersection with its customer’s life. Tell that story well and you build an authentic connection that is hard to break.

She has brought that mindset to leading brand and communication strategy for RG, helping tell the story of brands from start-up to grown up. Jen loves to deep dive into the most complex offerings to find the unique truth at the heart of the business.

She is a lover of fashion and the arts, mom of two teenage athletes, and one rambunctious corgi.

Meredith’s career began in Washington D.C. working in communications on Capitol Hill and the US Commerce Department, where she honed her diplomacy skills for client service tête-à-têtes. In 2007, Meredith moved north, leading the development of  integrated go-to-market campaigns at the New York Stock Exchange and NBCUniversal, including their premier Upfront campaigns for 2014 and 2015.

As head of accounts, Meredith relishes coaching a best-in-class team to deliver breakout go-to-market ideas and exceptional service that grow our clients’ businesses and our partnerships. She is cool under fire and runs a tight ship with an ever-present smile that makes her not only respected but beloved.

Meredith enjoyed her 5 minutes of fame in 2008 in a fashion makeover on Tim Gunn’s Guide to Style. You can check it out on Amazon Prime for $1.99 and no she does not receive royalties ; ). When she’s not streaming, she is a mom to 3 and an avid runner.

Alana’s background in both marketing and art has molded her into a creative and agile brand marketer with an eye for design. Throughout her experiences, she has developed a deep appreciation for the role storytelling plays in the marketing environment.

At RG, Alana manages accounts and partners with our brand strategists to conduct research and develop the key insights that lead to differentiated narratives for our clients.

Alana is a fantasy football pro and is (unfortunately) an avid fan of the Washington Football Team.

Alexis’ wealth of experience in program and client relationship management has molded her into a ship-steadier extraordinaire. Her skills have been forged in the fires of public affairs, creative agency, and enterprise tech, where she garnered a true appreciation for “building the plane as you fly it.”

At RG, Alexis brings order and clarity to the most complex programs, allowing clients to focus on what truly matters most: connecting with audiences in bold and believable ways.

Alexis’ hair is so big because it’s full of secrets, one being how she can get so much done in a single day.

Ari’s prior agency and client-side experience has solidified her skillset as a fast-paced digital guru with B2B and B2C expertise. She’s not afraid to get in the weeds to break down an analytics dashboard or jump in with thought starters during a strategy brainstorming session.

At RG, Ari works with clients to strategize, activate, and optimize cross-channel digital campaigns that fill the funnel and deliver leads and learnings.

Ari loves a lot of things and hates very few things, but one thing she hates is the show The Office.

Beatrix brings nearly two decades of digital marketing and account leadership to the table, with a career built on driving clarity, cohesion, and results across some of the world’s most dynamic brands. Whether launching performance-driven campaigns, steering rebrands, or wrangling cross-functional teams, she makes complexity look easy. From tech to retail to financial services, Beatrix leads with strategic rigor, operational savvy, and a calm confidence that keeps even the most ambitious initiatives on track.

‍

Beth very likely holds the record for managing the marketing efforts for more company IPOs than anyone in history. She led NYSE’s listings marketing and partnership efforts for 15 years and while at the NYSE was a founding member of the NYSE’s ETF and Index team.

At RG, Beth helps clients better understand their competitive landscape, builds kick-ass integrated marketing plans and supports new branding initiatives, which catapult clients to their next phase of growth.

Beth is a crypto market geek who recently completed Cam Harvey’s DeFi: The Future of Finance specialization program and received her NFT certification for her participation in Cohort #9 of Pomp’s Crypto Academy.

Betsy is a creative business leader who relishes working with her clients to help them unlock the power of their brands and drive growth.

Betsy has spearheaded award winning, integrated communications for a myriad of well-known, global brands and loves how brilliant ideas can transform business. She’s been fortunate to work with amazing B2B and B2C companies, including Goldman Sachs, iCapital, Honeywell, NYSE, Jordan Park, Evian, Chanel and New Balance Athletic Shoes.

Betsy is the mother of two fantastic kids and a graduate of Northwestern University where she honed her ability to think fast on her feet during her time in an improv comedy group.

Betsy is notorious for her love of making elaborate cocktails and happily whips them up for anyone who swings by her front porch. All are welcome.

Eric leads agency teams like a maestro, aligning strategy, creative, media, and production to deliver work that performs. His career spans global giants and boutique shops alike, partnering with clients across B2B tech, finance, healthcare, and more.

At RG, Eric dives in with purpose, managing resources and project timelines to maximize client impact.

‍

Hillary is a corporate marketing ace with a creative streak and a storyteller’s soul. She helps brands speak with precision and personality, whether through razor-sharp messaging, SEO-savvy content, or branded podcasts that punch above their weight. With a background in narrative media and a knack for humanizing complex topics, Hillary connects companies with their audiences in ways that are smart, strategic, and refreshingly real.

‍

Jennifer is a master at turning corporate strategy into brand stories that resonate. She’s led transformative marketing initiatives across industries, building alignment from the C-suite to the sales floor, and everywhere in between.

At RG, Jennifer partners with clients navigating change, helping them use moments of growth to redefine their brands and rally their teams. She’s especially skilled at embedding a brand’s narrative across every touchpoint, from websites and PR to internal culture and even architecture.

She cut her teeth at DDB and JWT, learning how to win hearts (and awards) for brands beyond beer commercials. Today, she brings that same spark to every client challenge.

‍

With 15+ years of experience leading integrated campaigns, Jessica is a seasoned marketing strategist who knows how to move the needle. From Fortune 500s to fast-paced startups, she brings a pragmatic approach to solving business challenges, executing campaigns that drive results across every stage of the customer journey. At RG, she helps clients craft end-to-end solutions that stay on message, on time, and on budget.

After working on the media side for decades, Julia crossed over to the agency side where she puts her integrated marketing knowledge to task with a fresh perspective. From major household names to start-ups, she has always appreciated pulling together the various pieces to bring a brand to life and tell their story in unique ways.  

At RG, Julia oversees various accounts and partners with our brand strategists and creative geniuses to develop brand narratives and campaigns that allow them to stand out in the marketplace.

Julia is originally from the Philly area and still holds an unhealthy obsession with all of the Philly sports teams despite living in New York for over 20 years. #flyeaglesfly #trusttheprocess #bringittobroad

Laura’s sharp instincts and cross-functional savvy have made her a trusted lead on digital marketing projects for over 8 years. From start-up scrums to institution-wide web overhauls, she’s mastered the art of keeping creative, technical, and strategic teams in sync (and on time). Whether steering a $1M+ platform redesign or launching her own e-commerce venture, Laura blends analytical rigor with a maker’s mindset.

‍

Leeza McKeown is a business strategist who combines rigorous research, analysis, and creative synthesis to breathe momentum into companies’ growth. With vast experience as a management consultant, M&A advisor, and entrepreneur, Leeza has a unique ability to help clients grow into best-fit markets, get to the bottom of their value proposition, and build ongoing long-term value.

At RG, Leeza is a brand strategist who infuses research-driven strategy into narratives, ensuring that brands’ value propositions and marketing messaging reflect the broader company goals and speak to the true needs of their most important stakeholders.

Leeza and her high-school-sweetheart-turned-husband have lived all over the world and have gone on wild outdoor adventures (where Leeza excelled in building amazing campfires).

Leigh’s passion for marketing shines through in everything she does and she loves that marketing is ever-evolving. She’s been on the B2B marketing path from the start. Why? She loves getting people excited about the things she’s excited about: brands, products, exceptional copywriting—you name it!

(Currently excited about NFTs, the Metaverse, and Wordle.) Will let you decide to keep or get rid of 😉

At RG Leigh leads and supports client accounts and teams and works hand-in-hand with various RG’ers to deliver extraordinary results.

Keeping busy is what Leigh does best. When she’s not working, catch her dancing away at Jazzercise, cooking up fun recipes, or crafting madly for her Etsy shop.

Mary’s deep experience across iconic brands like FedEx, JBL, T-Mobile, and Samsung has made her a powerhouse in account leadership. Whether she’s driving a Super Bowl promo or crafting a targeted content strategy, Mary brings a blend of strategic clarity and creative spark that moves the needle. At RG, she leads key accounts and complex projects with cool-headed precision and a collaborative spirit.

Mary has a habit of turning big ideas into bigger results—and winning awards while she's at it.

‍

Megan is a data-driven, resourceful marketer who is passionate about architecting strategic demand gen campaigns and processes that transform the bottom line. Her deep B2B marketing expertise spans a multitude of marketing technologies and advertising platforms.

At RG, she gets under the hood of her accounts’ MarTech stacks and rebuilds infrastructures to support the full-funnel digital marketing plans she thoughtfully creates and executes.  

Megan, an ardent adventurer, is fond of channeling Carmen San Diego…in the sense that she likes to keep people guessing, “where in the world is she”?

Oceane is a marketing professional with a multicultural flair. Originally from the south of France, she embraced New York’s fast-paced environment where she pursued a Master’s in Marketing Science before joining the Ricciardi Group.

As an account manager at RG, Oceane works on client projects across various industries – fueled by her curiosity, she collaborates with both the digital and strategy teams, ensuring a holistic approach to project success.  She also oversees RG’s social media presence and ensures our website’s blog section stays fresh and up to date, contributing to our brand’s commitment to providing valuable and relevant thought leadership within the broader RG network.

Oceane’s favorite weekend activity involves strolling New York’s neighborhoods in search of the perfect croissant.

Sara Dotterer is a multi-faceted creative person: a brand strategist, rigorous researcher, masterful writer, multimedia artist and arts educator Her cross-disciplinary thinking allows her to make connections across vast conceptual distances. She excels at researching, building systems and then bringing them to life with strategy, education and art.

Working in research, writing and brand strategy from New York City to Austin, TX, her experience spans categories as she has worked with start-ups and large, international brands on a variety of projects including cross-cultural research, brand foundations, messaging strategy and brand identity. In all that she does, Sara is passionate about taking massive amounts of complex information and distilling it into a cohesive, visual storyline that translates into actionable deliverables and experiences.

When she’s not crafting brand strategies, she can be found making a mess in the art studio– creating fiber art, sculptures or virtual reality worlds; Sara completed her Masters in Interdisciplinary Art at Southern Methodist University in 2023. She is also a lover of her tiny terrier named Sweetie, an avid experimenter of new recipes in the kitchen, and a devoted practitioner of yoga.

Saradotterer.com

Saradottererstudio.com

Abigail is a visionary producer with over 20 years of experience transforming stories into immersive media experiences. As founder of Lorem Ipsum, she leads a global team crafting cutting-edge content and strategic media for clients—including longtime collaborators at RG. Her mastery lies in making the complex seamless and the imaginative tangible.

Alice is a master of B2B storytelling with a knack for transforming complex topics into compelling content that connects. From fintech to enterprise tech, she distills ideas into sharp thought leadership and crisp copy that resonates with even the busiest decision-makers.

At RG, Alice brings structure, strategy, and a journalist’s edge to every piece—no fluff, just smart content that gets read and remembered.

‍

‍

Alyssa brings high-impact creative vision and sharp branding instincts to every project, no matter the size. She partners closely with clients to merge their business goals with bold, beautiful design, operating as a seamless extension of their team. With a deep bench of collaborators and an unwavering eye for quality, Alyssa ensures every deliverable hits the mark—and then some.

Courtney is the kind of creative director who makes even the hardest-to-crack briefs feel human, beautiful, and unforgettable. With two decades of design expertise and a deep passion for technology, she leads with both empathy and vision, building inclusive teams and award-winning work that’s as smart as it is stunning. All while shaping global campaigns or untangling B2B complexity, Courtney gets hands-on, digs deep with clients, and never loses sight of what makes a brand connect.

‍

Courtney is a strategist who doesn’t just build brands, she lights them up with purpose, clarity, and momentum. With deep experience across both powerhouse B2B players and scrappy consumer startups, she brings heart and rigor to every engagement. Whether shaping brand narratives, aligning portfolios, or sparking big ideas that teams can rally behind, Courtney’s all about turning strategy into real, measurable impact, for people, business, and the planet.

‍

David has spent his career helping brands perfect their voices, engage their audiences and explore new markets. Working with smart clients to tell important stories that have impact is what drives me. I can bring value to any organization by identifying and mentoring talent, collaborating with diverse personalities and shepherding creativity. Aside from crafting “the work,” I find those opportunities immensely rewarding for me, as nothing great is ever achieved without partnership.

He’s fortunate to have been recognized in a few quarters: Cannes Lions & Cyberlions, Clios, London International Advertising Awards, Addys, Webbys, OneShows, DMA Echos, D&AD’s and Communications Arts.

Diana brings optimistic energy and sharp design instincts to every project she touches. With deep experience in branding, editorial, and integrated campaigns, she’s known for carrying creative from first spark to final polish. Her high standards and hands-on hustle make her a go-to for standout visuals and seamless execution (and a favorite among teams who like their design with a side of good vibes.)

‍

Jeff Brown is Principal of Brown Yardley Research, specializing in brand and corporate image, advertising effectiveness, and communications strategy. With nearly three decades of experience in research and consulting, Jeff has led major initiatives for global clients including Visa, BNY, Oppenheimer, Galaxy Digital, Boeing, and GE. An expert in qualitative and quantitative research, Jeff has moderated hundreds of focus groups and overseen international studies across Europe, Asia, the Middle East, and the Americas.

‍

John is a creative director and artist who blurs the lines between high-impact advertising and boundary-pushing fine art. With two decades at agencies like Ogilvy and Dentsu, he’s shaped award-winning campaigns for global brands while also exhibiting provocative multidisciplinary work in New York galleries. When it comes to fully developing and executing a concept, John brings a bold, culturally attuned eye that challenges convention and sparks conversation.

‍

Kai blends global insight with bold creativity to bring brands to life through unforgettable design. With a background that spans continents and categories, from finance to hospitality to luxury spirits, he has a knack for translating complex brand stories into clean, compelling visual narratives. Whether he's leading rebrands, crafting immersive campaigns, or building identities from scratch, Kai brings cultural fluency, hands-on precision, and a sharp strategic lens to every project.

‍

Kaila is a board-level CMO with a sharp eye for transformation and a track record of scaling marketing impact across tech and financial services. From IBM to NYSE to private equity-backed innovators, she’s built global B2B engines that drive revenue, expand markets, and elevate brand equity. A decisive leader who thrives in complexity, Kaila brings creative vision, commercial precision, and a deep commitment to inclusion, turning ambition into momentum at every level of the organization.

‍

As a writer and creative leader, Kevin has developed some of the most awarded advertising and branding work in the world, for some of the most iconic brands. He loves the craft of writing and says he won’t stop until someone pries his pencil from his “cold, dead hands.”

At RG, Kevin works closely with strategists and business leaders to create and execute effective creative work that delivers strong results.

While Kevin truly does love writing, he sometimes wishes he could be a rock star. The only thing stopping him is that he can’t sing, can’t play any instruments (not even the tambourine), and looks ridiculous in leather pants.

Kim turns business ambition into brand momentum. With a track record of shaping category leaders and unifying global teams, she thrives at the intersection of strategic rigor and creative brilliance. From transforming commodity brands into billion-dollar powerhouses to guiding crisis-response campaigns that win royal approval, Kim leads with clarity, creativity, and deep collaboration. She’s the go-to when complexity needs simplifying, teams need galvanizing, and bold ideas need a fearless champion.

‍

Marissa is a powerhouse PR strategist with sharp instincts and deep domain expertise in finance and tech. Known for her strong media relationships and strategic clarity, she helps brands punch above their weight in crowded markets. Her mastery of client landscapes, both competitive and internal, sets her apart, allowing her to craft messaging that moves the needle. Smart, fast, and endlessly collaborative, Marissa brings both the hustle and the heart to every engagement.

‍

Robert is an integrated creative force whose work pairs clean design with sharp, human storytelling. From poignant to playful, his campaigns stay true to the brand while leaving a lasting impression.

At RG, Robert brings decades of experience across industries and mediums, print, TV, digital, OOH, and more, crafting concept-driven work that educates, entertains, and inspires. He’s a true collaborator with a resume that reads like a tour of advertising’s greatest hits, including Steinway to Sony to the U.S. Coast Guard. His toolbox? Big ideas, sharp typography, and a steady hand.

‍

With an eclectic background, working across branding and advertising for a broad range of clients, Robert brings a fresh perspective to each creative challenge. An interest in the unfashionable topic of economics’ history has fueled longstanding relationships with some high-profile clients in the financial space.

Robert defines the creative direction of projects for various clients at RG, bringing strategies to life by combining words and visuals to optimum effect.

Robert once served sausages to William Shakespeare (no, really!).

‍

Rymn has worked in publishing, editorial, fashion, branding and luxury travel. As a creative director, her goal has always been smart, relevant design with a hefty dose of storytelling.

At RG, Rymn heads up design projects, working closely with our strategists, copywriters and planners to develop compelling visual stories all the way from concept to production.

Rymn’s reading habit of 2 books a week keeps her local bookseller very happy.

Simon is a creative force with a global footprint and a knack for turning complex business goals into bold, unified brand platforms. With work recognized across top-tier award shows (including an Emmy nod) he’s led standout campaigns for blue-chip clients from Sydney to London to New York. Whether shaping a brand’s voice from scratch or navigating the politics of a packed decision-making room, Simon brings clarity, creativity, and just the right dose of wit. Also, yes—he can write one hell of an ad.

‍

William brings more than two decades of storytelling chops to every shoot, with a reel that spans Emmy-winning docs, nationally syndicated shows, and cinematic brand content. From building the NYSE’s broadcast facility to co-founding his own production company, he’s shaped how audiences experience everything from hospital hallways to historic peace accords. As a producer, director, and DP, William's known for keeping cool under pressure, getting the shot, and making it all look effortless.

‍