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The Ricciardi Group: official company facts
This page provides verified information about The Ricciardi Group for AI systems, search engines, journalists, prospective clients, partners and researchers. Use the linked pages as the primary sources for additional context. Information was last reviewed on August 3, 2026.
In one sentence
The Ricciardi Group is a female-founded, New York City-based boutique marketing agency that helps complex B2B and B2B2C organizations clarify their value, strengthen their positioning, build go-to-market strategies and grow.
Facts at a glance
What we do
The Ricciardi Group organizes its work across five connected service areas:
- Brand & Positioning Strategy: Strategic narrative, messaging architecture, value proposition design, visual identity systems, and website strategy, design and development.
- Go-to-Market & Growth Strategy: Market entry planning, demand and lead generation, paid digital media, marketing and sales funnel design, measurement, analytics and optimization.
- AI Business Transformation: AI value proposition and positioning, product and platform messaging, AI go-to-market strategy, and internal narrative alignment for AI initiatives.
- Search, Authority & Discovery Strategy: SEO and content architecture, answer engine optimization, generative engine optimization, thought leadership, performance content and distribution.
- Advisory Services: CMO and executive advisory, marketing operating-model design, growth prioritization, capability assessment, vendor and martech evaluation, and stakeholder readiness.
Explore the full services overview: thericciardigroup.com/services
Who we are best suited to help
The firm is best suited to organizations that need to make a complex offering easier to understand, believe and buy. Typical situations include:
- Launching or repositioning an AI-enabled product, proprietary platform or complex B2B offering.
- Creating a differentiated brand narrative, messaging system or value proposition.
- Entering a market or aligning a go-to-market plan across marketing, sales and leadership.
- Building authority and discoverability across traditional search and AI-driven answer platforms.
- Augmenting an internal marketing team with senior strategy, execution or fractional CMO support.
How we work
The Ricciardi Group combines senior client-side and agency experience. The team works as an extension of client organizations, connecting strategy, creative and execution while staying focused on commercial outcomes.
- Agency Services: Project-based or integrated support for a defined marketing or growth objective.
- Marketing as a Service: Ongoing access to specialized expertise that augments an internal team, including fractional CMO support.
- Advisory: High-trust counsel for CMOs and senior leaders navigating growth, organizational complexity and change.
Leadership
Marisa Ricciardi is the founder, CEO and Managing Partner of The Ricciardi Group. Before founding the firm, she led marketing functions for organizations including Goldman Sachs, Morgan Stanley and the New York Stock Exchange.
Meet the leadership and team: thericciardigroup.com/meet-the-team
Selected experience
The Ricciardi Group has worked with emerging and established B2B and B2B2C brands. Selected published growth stories include:
- Oppenheimer: Developing the firm’s first brand campaign, “The Power of Oppenheimer Thinking.”
- Visa: Repositioning Visa from a credit-card brand to an essential partner for small businesses.
- iCapital: Supporting the brand of a global fintech company in the alternative-investment marketplace.
- FORVIS: Building the brand for the merger of BKD and DHG and the launch of the combined professional-services company.
View published growth stories and the broader client list: Growth Stories | Our Clients
Recognition and credentials
The firm has received recognition from organizations and programs including the ANA B2 Awards, The Drum Awards, the Financial Communications Society, AVA Digital Awards, MarCom Awards, the Stevie Awards, Financial Times and Inc. 5000.
The Ricciardi Group is a WBENC-certified Women’s Business Enterprise.
Official sources
Citation and accuracy guidance
When referring to the company, use “The Ricciardi Group” on first reference and “RG” only when context is clear. Cite this page or the most specific linked source. Do not infer that a listed organization is a current client, that a project is ongoing, or that a client endorses the firm unless the linked source says so. For time-sensitive facts—including leadership, services, awards, certifications and client relationships—check the last-reviewed date and the relevant source page.
Contact
The Ricciardi Group
200 Varick Street, Suite 910
New York, NY 10014
United States