Our Team - The Ricciardi Group

Experience That Matters

With a deep bench of experts at your disposal – we serve as an extension of your team. The outcome you want determines the team we build. Nimble. Agile. Effective.

Marisa Ricciardi

Founder & CEO

Marisa Ricciardi

Founder & CEO

Marisa has advised many venerable brands, including Goldman Sachs, Omnicom, Morgan Stanley and NYSE Euronext. As CMO at NYSE Euronext, she led the firm through a dramatic brand transformation, retooling the NYSE's listings franchise to become #1 in attracting technology IPOs. Through this interaction with both Fortune 500 companies and pre-IPO startups, she identified a market need to advise growing companies on a host of marketing issues, inspiring her to found the Ricciardi Group. She is a frequent guest lecturer at NYU Stern and teacher at General Assembly for Digital Enterprise.

LaVerne Baker

Executive Administrator

LaVerne Baker

Executive Administrator

LaVerne is an experienced administrator and project manager who is self-motivated, innovative and is continually pursuing new challenges. She is a true partner and confidante to the Ricciardi Group team.

Jason Brown

Creative Director - New York

Jason Brown

Creative Director - New York

With over 20 years experience in brand strategy, identity and product innovation, Jason has overseen the creation and evolution of globally recognized brands in financial services, consumer goods, transportation services, insurance and technology. His presence in market includes work for Coke, Google, Virgin, McDonald’s, NYSE, UPS, Thomson Reuters, TD Bank and BNY Mellon. Jason brings a unique perspective and great passion to his work with a belief that design has the unlimited power to shape ideas, ignite desire and grow business. For Jason, applying a design perspective early in the process delivers a more targeted and impactful articulation of the idea, and a clearer vision of the possibilities.

Jeanne Cotroneo Darrow

Client Strategy

Jeanne Cotroneo Darrow

Client Strategy

Jeanne has more than 20 years of editorial and marketing experience. Before joining RG Marketing in 2016, she was Vice President of Content Strategy for Morgan Stanley Wealth Management, and a key change driver in the firm's digital transformation. Prior roles included Vice President of Segment and Channel Marketing for Morgan Stanley Wealth Management, Director of Editorial Services for the New York Stock Exchange and leader her own content marketing agency Working With Words, LLC. She is a member of New York Women in Communications and Beta Gamma Sigma, the honor society for collegiate schools of business.

Megan Creighton

Client Strategy

Megan Creighton

Client Strategy

Megan has 7+ years of experience executing lead generation, growth and acquisition, digital marketing and social media campaigns for B2B technology companies. She joined RG from LRN, an ethics and compliance solutions provider offering an innovative SaaS platform & host of advisory services for enterprise companies. During her two year tenure, Megan implemented multi-channel content marketing strategies to drive new business and retention. She is a data-driven, resourceful marketer who is passionate about architecting well-crafted, creative campaigns that impact the bottom line.

Jay DiPietro

Client Strategy

Jay DiPietro

Client Strategy

Jay joins the Ricciardi Group from ComplySci (formerly "Compliance Science"), a leading global regulatory technology provider headquartered in NYC. At ComplySci, Jay was responsible for the strategic planning and tactical execution of marketing campaigns across social, email, and media and research partners. As a data- and analytics-driven marketer, Jay used intensive ROI and Marketing / Sales data to fine-tune and optimize the "marketing machine," helping to achieve high double-digit growth YoY during his tenure. He is a graduate of Trinity College where he studied Political Science with a focus on Comparative Politics.

Don Hogle

Planner and Brand Strategy

Don Hogle

Planner and Brand Strategy

Don develops the in-depth intelligence gathering and discerning analysis to get to the right story for your brand or for your products and services. He has deep experience in financial services, technology-enabled products and services. His specialties are design and execution of interviews, analysis and storyline development for brand positioning and communications development. He created tremendous growth for Charles Schwab with their ‘Talk to Chuck’ marketing efforts.

Deb Larsen

Brand Strategy

Deb Larsen

Brand Strategy

Deb was the brand ambassador of the NYSE for 20 years, guiding the iconic institution from a privately held domestic exchange to a public company on the global stage. She managed teams and divisions including brand licensing, creative services, employee engagement, multi-media operations and experiential events.

Claudine Lorme

Creative Director, Brand Strategist

Claudine Lorme

Creative Director, Brand Strategist

Claudine is a creative director who honed her strategic chops at advertising agencies in New York, San Francisco, Chicago and London, creating meticulously crafted campaigns for some of the world's biggest brands. In another life, she helped newly signed bands break into the European dance music scene with Sony Music, Germany. In 2009, she started My Sister Fred, a creative agency ready for any media necessary.

Amanda Loveday

Strategic Communications and PR

Amanda Loveday

Strategic Communications and PR

A decade of experience in broadcast journalism and politics taught Amanda the importance of getting to know the community and how to interact with people, especially those with different personalities and backgrounds. Amanda graduated from the University of South Carolina with a degree in Broadcast Journalism and started her television career at Dateline NBC as an Assistant Producer. Prior to moving into corporate PR, Amanda served as the Communications Director to the Assistant Democratic Leader, Congressman James E. Clyburn. Her expertise is in crisis management, stakeholder management, media relations and strategic communications.

Jennifer Ogden

Strategist

Jennifer Ogden

Strategist

Jennifer is an accomplished agency leader and brand strategist, known for her ability to cut through the clutter to uncover sharp business and consumer insights that transform brands. She creates deep consultative relationships and builds world-class teams around client needs. Jennifer nurtures big ideas that garner results, broadens agency relationships and earns industry accolades. She has significant expertise in brand identity, portfolio strategy, building consumer and B2B brands in the digital, social landscape.

Alana Poser

Client Strategy

Alana Poser

Client Strategy

Alana is a creative and agile marketer with an eye for design. She wears many hats at RG, supporting accounts at all points from project management, to creative design, research and analysis, and more Throughout her experiences, she has developed a deep appreciation for the role that creativity, innovation, and storytelling play in the marketing environment.

Kevin Roddy

Creative Director - San Francisco

Kevin Roddy

Creative Director - San Francisco

Kevin has been the creative leader at some of the most respected and admired creative agencies in America including, Riney/San Francisco, BBH/New York and Fallon/New York. During this time, he has led these agencies, and the brands we worked with, through the transforming landscape of advertising creativity, helping them undergo considerable change into the new ways of communicating on behalf of brands. This resulted in ground-breaking work and global recognition for extraordinary creativity, innovation and brand success.

Meredith Rowley

Client Strategy

Meredith Rowley

Client Strategy

From the floor of the New York Stock Exchange to the halls of the U.S. Capitol, Meredith brings 15+ years communications experience that spans financial services, politics and media. Most recently, she worked at NBCUniversal planning and executing their first ever cross-portfolio campaign and Upfront presentation, key drivers that led to their #1 position in the Upfront marketplace for the past two years. Meredith's passion and expertise lies in storytelling and creating 360 degree brand experiences. She is an energetic, creative and thorough communications strategist.

Kimberly Solarz Gordon

Brand Strategist, Virtual CMO

Kimberly Solarz Gordon

Brand Strategist, Virtual CMO

Kimberly is an enthusiastic marketer who believes the best brand strategies are equal parts heart and data. For ten years. She’s been successfully helping brands endear themselves to their most relevant audience on the inside. Her expansive experience in various industries allows her to work with anyone from scrappy tech start-ups and nonprofits to industry leaders. She helps firms tackle their current marketing challenges while making smart decisions to ensure they can reach future business goals.

Robert Smith

Creative Director - London

Robert Smith

Creative Director - London

Robert started his career creating brands and campaigns in the technology sector. Clients included Apple, Claris, Duracell and Teletrax. In more recent years Robert has advised a range of financial and fintech clients both in the US and Europe, including NYSE Technologies, SWIFT, and The London Stock Exchange, along with high-profile technology brand including Ricoh and start-ups and challengers including Bankable, ABE, Rialto and Flyer.

Dan Spiegel

Brand Strategist

Dan Spiegel

Brand Strategist

Over his 14 year career, Dan has driven brand transformation across a variety of industries, including sports & entertainment, Fintech, Insurtech, financial services, and logistics. Dan brings experience from all corners of the marketing landscape, having worked in media buying/planning, brand strategy, digital marketing, and market research. Most recently, Dan served as Vice President, Brand at FanDuel where he led the repositioning of the brand, impacting the organization across advertising, product, and culture.

Leigh Silver

Digital Media Consultant

Leigh Silver

Digital Media Consultant

Leigh supports the Ricciardi Group's clients with various digital media initiatives, including email marketing (HubSpot), lead generation campaigns (SalesForce), social strategy, paid search, paid social, and content development.

Christena Wong

Client Strategy

Christena Wong

Client Strategy

Christena is a Boston University MBA graduate specializing in marketing and entrepreneurship with brand management experience in world class FMCG. She exhibits a personable leadership style, insightful analytical skills, and team oriented ambition through roles such as: university chapter president, branding associate, consulting associate, marketing strategist. From detailed engineering estimate work at one of the nation's most prestigious privately owned aeronautical system manufacturers to increasing top line potential at one of the world's largest toy manufacturers, Christena has thorough training in relationship management, interacting with cross functional groups, and developing marketing plans for brand growth.

Bianca West

Creative Director & Senior Designer

Bianca West

Creative Director & Senior Designer

A Tri-state area-based Creative Director, with ten years in brand marketing design and advertising – both within the local community and at global-reaching corporations. Having worked ambitiously in varying industries, e.g. packaging, media, non-profit, eCommerce and financial services, made her into a skilled and curious learner. Building up an aptitude to amalgamate information from polarizing point-of-views to unearth thoughtful design solutions—executing across print, environmental, digital, immersive and social platforms.

Kaila Yates

Brand Strategist

Kaila Yates

Brand Strategist

Kaila is a seasoned, commercially driven Technology and Financial Services marketing expert. As an interim CMO and Marketing Advisor, Kaila’s strengths in marketing and brand strategy have helped steer client marketing organisations to better fuel growth, exploit digital channels and evolve brand perceptions globally. Prior to this Kaila led marketing for all markets outside the US for NYSE Euronext. During her career at NYSE Euronext, Kaila launched the NYSE Technologies business globally, led new business opportunities in the Asia Pacific region, and steered the European markets through the impact of new regulation and competition for the Listings, Derivatives, Indices and Equities business lines. Based in London, Kaila’s career has previously transported her to live and work in Sydney, Singapore, Bangkok, Vancouver, Amsterdam and Paris.

Morgan Carroll

Event Producer

Morgan Carroll

Event Producer

Morgan Carroll began her career in Marketing and Events at Time Inc. where she worked for a variety of magazine titles including HEALTH and Cooking Light. From there, she moved to an experiential events agency called TH Productions, serving as their primary Creative Strategist for more than 2 years. In her spare time, she launched a wedding coordinating business called Save The Day Bridal that kept her busy throughout the wedding season and beyond. In 2018, she took a more traditional route, serving as the Events Manager at a financial services company called CreditSights, where she produced large-scale conferences and other corporate functions.

Amanda O’Callaghan

Client Strategy

Amanda O’Callaghan

Client Strategy

A seasoned marketing professional, Amanda brings over 10 years of experience in working with well-known companies including Tishman Speyer, Bank of America Merrill Lynch, and NYSE. She is a strategic thinker and brings a unique ability to turn complex information into clear communications. In her former position as a Marketing Director at Tishman Speyer she helped manage the global brand rollout for their new innovative co-working office product, Studio.

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