Joanna Berke Joins The Ricciardi Group as Managing Director, Client Strategy

New York, NY – February 23, 2026 – The Ricciardi Group is pleased to welcome Joanna Berke as Managing Director, Client Strategy, where she will bring senior-level account leadership and deep B2B expertise to the agency's growing client portfolio. Her hire also strengthens The Ricciardi Group's presence on the West Coast.

Joanna brings 30+ years of experience leading complex B2B programs across a range of industries, including technology, insurance, healthcare, and financial services. Most recently serving as Chief Client Officer at Doremus, Omnicom's B2B agency, she built a reputation for transforming client engagements into long-term partnerships and for providing steady leadership to teams turning complex, hard-to-articulate ideas into compelling, market-ready work. Her expertise spans integrated, omnichannel programs and best-in-class B2B strategy for global companies and technology leaders navigating the full scope of modern marketing.

"Joanna is exactly the kind of senior talent that elevates everything around her," said Meredith Elliott Rowley, head of accounts and client strategy. "Her instinct for client relationships, combined with her command of B2B strategy at the highest level, makes her an invaluable asset to our teams and our clients."

Based just outside of San Francisco, Joanna brings a client-first philosophy that aligns with RG's approach and is focused on building lasting partnerships through a deep business understanding.

"I genuinely love the challenge of taking something hard to explain and making it impossible to ignore," said Joanna. "I'm looking forward to bringing that energy to The Ricciardi Group and our B2B clients and diving into the work alongside such a talented team."