Episode 2: From Marketing Messages to Business Insights with Amy Butte

Amy Butte, Former CFO, Director and Advisor, talks to Marisa Ricciardi, Founder and CEO of The Ricciardi Group, about the creation of the Navan Business Travel Benchmark and how it was designed to help the organization move beyond basic marketing messages to deliver meaningful, data-driven insights.

In the episode, they discuss:

• The creation of the Navan Business Travel Benchmark
• The importance of actionable marketing materials
• Powering impactful conversations with customers, prospects, and investors
• The challenges of marketing in the lead-up to an IPO

Listen to the full episode of Really Good Stories here.

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