Episode 1: Crafting an Enduring Brand Narrative with Joan Khoury

Joan Khoury, Chief Marketing Officer at Oppenheimer & Co., talks to Marisa Ricciardi, Founder and CEO of The Ricciardi Group, about how Oppenheimer built a brand narrative that honors its 145-year heritage while making room for what comes next.

In the episode, they discuss:

• Why brand is an enduring narrative, not a campaign
• The five-layer brand framework that secures organizational buy-in
• How research shaped the "Power of Oppenheimer Thinking" value proposition
• Measuring success as SEO gives way to LLMs
• Why staying uncomfortable is the best defense against complacency

Listen to the full episode of Really Good Stories here.

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