Insights and Newsbites
News
May 4, 2020

New month, new ideas to move forward.

For the past seven weeks, we’ve had to be extremely resilient. We’ve had to find ways to stay grounded, rooted in new ways of thinking. And as we embark on this new month, we reflect on what it represents—growth. Let’s use what we’ve learned to continue to adapt, to gain momentum and see what blossoms. […]
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Blog
May 1, 2020
cross industry executive qa image

Cross Industry Executive Q&A: Three Questions to Activate Your Action Plan

View article as a PDF 2020 has become the year of the pivot. Depending on your business, your version of pivot may be more or less extreme – but pivot you must. The current crisis has already reinforced that none of us are immune from massive shifts in how we do business. Faced with these […]
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Blog
April 29, 2020

Two Paths to Growth: Mend Your Nets or Rev Your Engine

These past several weeks have carried with them an air of uncertainty that hasn’t been felt in nearly a decade. After four strong years of market growth, plentiful capital, and a massive surge in startups and other new ventures, we are now faced with a time that while not unfamiliar, is uncomfortable and came in […]
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Blog
April 17, 2020

Guiding Practices for Our New Normal

These are unprecedented times − we’d like to say that living through the 2008 financial crisis, 9/11 and Hurricane Sandy helped prepare us for this moment, but it’s an entirely new set of challenges that we’re facing as businesses and as humans. Learning to adapt to this world, we find we are busier than ever. […]
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Blog
April 8, 2020

You Got This, Love RG

This month’s Brain Candy newsletter looks a little different, on purpose. The last thing you need is another preachy newsletter, or a ‘best tips for working from home’ post, or Crisis Communications 101. It’s time to speak directly, leader to leader, human to human. This quote from one of our favorite humans pretty much sums […]
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Blog
March 31, 2020

Continuity Planning, Clear Comms, & Plan for Dynamic Trajectories

Recently, the Ricciardi Group had the opportunity to provide guidance and advice to financial service marketers alongside others named to Gramercy Institute’s Financial Agency Short List. We are humbled to have been provided this opportunity to help other financial marketers. We were asked the question: “What advice do you have for senior marketers at major […]
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Blog
March 26, 2020

Avoiding CTA Overload – Common Mistakes to Learn From

Click here to find the ONE solution to solve all of your problems forever. Download the e-book now before it’s too late. Learn more about how you can be making the most money of your life starting tomorrow.  We’ve all seen them. And sometimes we’ve written them ourselves. While the above may highlight some extreme, […]
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News
March 20, 2020

3 Marketing Tips Learned From a Political Activist

Prior to the COVID-19 outbreak and social distancing, we had the pleasure of welcoming Rachna Choudhry, co-founder of the civic engagement platform POPVOX, to join us for a Lunch & Learn to talk about the intersection of technology and political advocacy. During our discussion, Rachna shared her top tips for getting your voice heard, which […]
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Blog
February 6, 2020

Master Your Marketing Balance With Our New Guide

How do you find the right balance between brand marketing and performance marketing?” Whether it’s a large corporation or a startup, it’s a common question we receive from CMOs. Should you be focused on building culture and connecting emotionally with customers or trying to find new ones systematically? Our new whitepaper answers this question by […]
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Blog
December 23, 2019

A few of our favorite marketing campaigns…

2019 was a busy year filled with charitable student debt relief, chicken sandwich fights, WeWork’s bailout, Shopify crushing Black Friday and “ok, boomer”. Here are our five of our favorite marketing campaigns, recaps and outlooks from 2019: 1. How to say “Cannes” was the most popular Brain Candy Kudos of the year. This creative, yet simple, idea […]
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