Insights and Newsbites
Blog
October 29, 2020
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Reimagining Experiential Marketing in 2020 with Lorem Ipsum

Who is Lorem Ipsum? The New York-based on-demand marketing firm specializes in B2B, with clients including Seiko, Ingersoll Rand and TK.  As part of our Always Learning series, we Zoomed with Lorem Ipsum’s Abigail Honor and Jean-Pierre Dufresne to broaden our understanding of experiential marketing and learn how it has adapted as the demand for digital […]
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Blog
September 23, 2020

Why Brands Should Double Down on Episodic Content with Rand Fishkin

When it comes to marketing, content is king. Whether you’re publishing mountains of content as frequently as possible or crafting one-off pieces that are jam-packed with value for a larger audience, the goal is to capture an audience. How do we get there in 2020? Rand Fishkin, founder of SEO software startup Moz and current […]
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News
August 13, 2020

The Ricciardi Group Joins Inc. Magazine’s List of America’s Fastest-Growing Private Companies for Second Consecutive Year

New York, New York, Aug. 13, 2020 (GLOBE NEWSWIRE) — The Ricciardi Group (RG) is thrilled to announce that for the second consecutive year we’ve been named by Inc. 5000 as one of America’s fastest-growing private companies, recognized this year among the top 1500. This national honor ranks among the most prestigious awards in the […]
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Blog
July 15, 2020

How to Achieve Excellence for a Financial Brand

This week, we had the opportunity to join the Gramercy Institute’s first virtual Summer Series event. The webinar brought together a panel of financial marketing experts to discuss the Key Elements of Financial Brand Excellence. Gramercy Institute’s Bill Wreaks asked guests to explore how the fundamentals of brand messaging and marketing have changed for financial […]
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News
May 28, 2020

A New Brand Identity for Splitit

Splitit recently unveiled a new brand identity with the help of the Ricciardi Group. Splitit is a global payment platform that enables shoppers to make purchases using installment payments via their credit card. Their new branded elements include a logo, website, and marketing materials to better align their mission with their customers.  Splitit’s new logo […]
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Blog
May 4, 2020

New month, new ideas to move forward.

For the past seven weeks, we’ve had to be extremely resilient. We’ve had to find ways to stay grounded, rooted in new ways of thinking. And as we embark on this new month, we reflect on what it represents—growth. Let’s use what we’ve learned to continue to adapt, to gain momentum and see what blossoms. […]
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Blog
May 1, 2020
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Cross Industry Executive Q&A: Three Questions to Activate Your Action Plan

View article as a PDF 2020 has become the year of the pivot. Depending on your business, your version of pivot may be more or less extreme – but pivot you must. The current crisis has already reinforced that none of us are immune from massive shifts in how we do business. Faced with these […]
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Blog
April 29, 2020

Two Paths to Growth: Mend Your Nets or Rev Your Engine

These past several weeks have carried with them an air of uncertainty that hasn’t been felt in nearly a decade. After four strong years of market growth, plentiful capital, and a massive surge in startups and other new ventures, we are now faced with a time that while not unfamiliar, is uncomfortable and came in […]
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Blog
April 17, 2020

Guiding Practices for Our New Normal

These are unprecedented times − we’d like to say that living through the 2008 financial crisis, 9/11 and Hurricane Sandy helped prepare us for this moment, but it’s an entirely new set of challenges that we’re facing as businesses and as humans. Learning to adapt to this world, we find we are busier than ever. […]
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Blog
April 10, 2020

Five Ways to Improve Your Networking Skills

As part of our always be learning culture at the Ricciardi Group, every month we take time to meet with an influential leader to enhance our personal development. In April, we had the pleasure of (virtually) welcoming Pat Hedley, author of “Meet 100 People: A How-to Guide to the Career and Life Edge Everyone’s Missing”. […]
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