Insights and Newsbites
Blog
February 6, 2020

Master Your Marketing Balance With Our New Guide

How do you find the right balance between brand marketing and performance marketing?” Whether it’s a large corporation or a startup, it’s a common question we receive from CMOs. Should you be focused on building culture and connecting emotionally with customers or trying to find new ones systematically? Our new whitepaper answers this question by […]
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Blog
December 23, 2019

A few of our favorite marketing campaigns…

2019 was a busy year filled with charitable student debt relief, chicken sandwich fights, WeWork’s bailout, Shopify crushing Black Friday and “ok, boomer”. Here are our five of our favorite marketing campaigns, recaps and outlooks from 2019: 1. How to say “Cannes” was the most popular Brain Candy Kudos of the year. This creative, yet simple, idea […]
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Blog
October 30, 2019

Don’t let marketing metrics scare you…

Metrics—the topic on every business leader’s mind. As marketers, we sometimes struggle with them, but we simply can’t do our job without them. For starters, marketing metrics can be intimidating because they’re associated with emerging technologies that many marketers may not understand, a wide range of key performance indicators (KPIs) that can be difficult to […]
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Blog
October 10, 2019
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How to Promote Effective Marketing Decision Making

Recently our team had the pleasure of attending the Pros & Content Conference hosted by Knotch Inc. The one-day event was packed with an all-star crew of marketing executives and CMOs from various industries all centered around one topic: content. But, as one panelist mentioned early in the day –– what is content, really? It’s […]
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Blog
September 25, 2019
micro-influencer marketing

Reach the missing middle with local experts and digital micro-influencers

If you’re a marketer or content creator at a brand big or small, no doubt you’re aware that social marketing campaigns have become a sizable line item in any marketing program budget. According to a Forrester study that was published in 2016, “this trend isn’t going anywhere and since 2009, spending on these campaigns has […]
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pros-cons-conference-influencers

Finding middle ground with the skeptical consumer

On September 19th, we attended Knotch’s “Pros and Content Conference” to get the inside scoop on how to leverage content and influencers in order to create meaningful connections with consumers. Why? Because, ironically, with all of the new techniques and marketing goodies out there, establishing a genuine bond with consumers often gets lost in the […]
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Blog
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Turning Yonkers into an Opportunity Zone with Mayor Mike Spano

A lifelong Yonkers resident, husband, father of three, and former State Assembly Member, Mayor Mike Spano has dedicated his life to standing up for Yonkers families. Elected in 1992 as the youngest member of the State Assembly, he proudly represented Yonkers for two decades: fighting for students, protecting taxpayers, and supporting economic growth.  Since taking […]
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Blog
September 17, 2019

Why don’t you just meet me in the middle?

One of the most startling realizations I came to, after years of working in a corporate environment, was the dearth of agile marketing firms that also understood business strategy in relation to building an effective campaign. In other words, outside marketers would often sweep in with a solution (and a 48-page powerpoint presentation) without first […]
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Blog
August 26, 2019

Podcasts to Empower You on Women’s Equality Day

On this day, 99 years ago, women were granted the right to vote, which was a major milestone in the fight for gender equality. Although there is still more work to be done, it is important to recognize the courageous individuals who used their voices to help us get here. To celebrate Women’s Equality Day, […]
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Blog
August 20, 2019

Stop, start, continue…

As marketers, at our best we move quickly and efficiently. We are continually balancing multiple conversation streams, campaigns, and demands at once—and if we manage it well, then people notice: clients, customers, colleagues, decision-makers, and the market. However, while the proliferation of the internet and the rise of asynchronous communication certainly adds a layer of […]
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