Insights and Newsbites
Blog
March 2, 2021
Matt Kobach at Fast

Why You Can’t Always Measure the ROI on Content, and Why That’s a Good Thing

If you’ve seen someone wearing a Fast hoodie, you have witnessed the magic of the company’s strategy. Fast’s Director of Content Marketing Matthew Kobach, who has engineered some truly creative social media moves for the brand, makes the case for throwing the traditional rulebook out the window. CONTENT MARKETING IS A LONG GAME  “The point […]
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Blog
February 16, 2021
Damali_Peterman

The Four C’s of Managing Conflict (Remotely)

When it comes to managing conflict remotely, there are four C’s that matter: Commitment, Communication, Conflict Resolution, and Camaraderie in a framework developed by attorney, mediator, negotiator and conflict resolution expert Damali Peterman. Here’s how Damali CEO of Breakthrough ADR LLC, explained them at a Lunch and Learn this month:  The first C is commitment. […]
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News
Gartner_Webinar_Quote

5 Key Findings from Strategic Priorities Webinar for CMOs

The topic of 2021’s marketing challenges is a hot one. So when 380 CMOs and senior marketing leaders from North America and Europe got together for the Chief Marketing Officers Top Strategic Priorities BrightTALK Gartner webinar, there was a lot to say. The group, which spanned several different industries, covered topics including supporting internal growth […]
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Blog
New_RG_Teammates

IPO Dream Team Getting the Band Back Together

We were thrilled to welcome Melissa Lotito and Beth Oporto to the Ricciardi Group, bringing a collective 45 years with client side marketing savviness to our team. When that’s combined with the tenures of our other former NYSErs, this small but mighty agency has ushered more companies to the public markets than any other marketing […]
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News
December 17, 2020

Drawing the Owl with Sara Varni, CMO of Twilio

In a year of connection, Twilio has leaned into communications.  Twilio’s digital engagement channels power 1 trillion interactions a year. That’s a lot of connectivity. In November, they acquired Segment, a market-leading customer data program, to “tear down silos” of data that maintain a boundary between customers and companies. Together, they plan to deliver end-to-end […]
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Blog
October 29, 2020
abigail-honor

Reimagining Experiential Marketing in 2020 with Lorem Ipsum

Who is Lorem Ipsum? The New York-based on-demand marketing firm specializes in B2B, with clients including Seiko, Ingersoll Rand and TK.  As part of our Always Learning series, we Zoomed with Lorem Ipsum’s Abigail Honor and Jean-Pierre Dufresne to broaden our understanding of experiential marketing and learn how it has adapted as the demand for digital […]
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Blog
September 23, 2020

Why Brands Should Double Down on Episodic Content with Rand Fishkin

When it comes to marketing, content is king. Whether you’re publishing mountains of content as frequently as possible or crafting one-off pieces that are jam-packed with value for a larger audience, the goal is to capture an audience. How do we get there in 2020? Rand Fishkin, founder of SEO software startup Moz and current […]
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News
August 13, 2020

The Ricciardi Group Joins Inc. Magazine’s List of America’s Fastest-Growing Private Companies for Second Consecutive Year

New York, New York, Aug. 13, 2020 (GLOBE NEWSWIRE) — The Ricciardi Group (RG) is thrilled to announce that for the second consecutive year we’ve been named by Inc. 5000 as one of America’s fastest-growing private companies, recognized this year among the top 1500. This national honor ranks among the most prestigious awards in the […]
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Blog
July 15, 2020

How to Achieve Excellence for a Financial Brand

This week, we had the opportunity to join the Gramercy Institute’s first virtual Summer Series event. The webinar brought together a panel of financial marketing experts to discuss the Key Elements of Financial Brand Excellence. Gramercy Institute’s Bill Wreaks asked guests to explore how the fundamentals of brand messaging and marketing have changed for financial […]
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News
May 28, 2020

A New Brand Identity for Splitit

Splitit recently unveiled a new brand identity with the help of the Ricciardi Group. Splitit is a global payment platform that enables shoppers to make purchases using installment payments via their credit card. Their new branded elements include a logo, website, and marketing materials to better align their mission with their customers.  Splitit’s new logo […]
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