Insights and Newsbites
News
September 2, 2021
Alexis Malure

What’s Your Professional Olympics?

A consultant to the Games shares learnings from one of the world’s biggest project plans. When Alexis Malure led the program management office for WPP’s 2018 global engagement with the International Olympic Committee (IOC), she was embedded at the IOC’s headquarters in Lausanne, Switzerland.  Alexis worked with the IOC’s communications, media relations, brand, and marketing […]
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News
Lee Westwood

Strategic Sports Sponsorships: Finding the Right Player for Your B2B Brand

It’s character, not accomplishment, that makes these partnerships a success.   Simone Biles dropping out of the women’s team final at the Tokyo Olympics was almost as jaw-dropping as her triple somersault handspring.  It was the right move: mental health, especially for elite athletes under the pressure of the world, is paramount. But tied up […]
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News
Alice Ko

Need to Boost Your Team? Play to Their Strengths

At the beginning of a hot, chaotic summer, there were a lot of things we’d rather be doing than talking about our strengths — and weaknesses — to our coworkers. But RG gathered to do just that, together with Alice Ko, Certified Gallup CliftonStrengths® Coach at Strengths for Teams. Alice administers Gallup’s CliftonStrengths Strengths Finder […]
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Blog
June 30, 2021
Demandbase

How Account-Based Marketing Bridges the Marketing and Sales Divide

Alex Pavia is the RVP of Enterprise Sales for Demandbase, a targeting and personalization platform for B2B companies. When the relationship between sales and marketing becomes fragmented because of siloed information, Account-Based Marketing tech vendors like Demandbase want you to see how that divide can be bridged. Here’s what we learned from Alex at a […]
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Blog
Jamie Klein, Inspire HR

From Remote to IRL: How to Lead with Empathy When Onboarding

Company culture is more important now than ever, says Jaime Klein, Founder of Inspire HR. But how do you onboard through a screen? At RG, we’ve felt the growing pains of hiring in this remote landscape, and have learned about the importance of deep intentionality in onboarding. Even before the pandemic shut down offices, according […]
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Blog
March 2, 2021
Matt Kobach at Fast

Why You Can’t Always Measure the ROI on Content, and Why That’s a Good Thing

If you’ve seen someone wearing a Fast hoodie, you have witnessed the magic of the company’s strategy. Fast’s Director of Content Marketing Matthew Kobach, who has engineered some truly creative social media moves for the brand, makes the case for throwing the traditional rulebook out the window. CONTENT MARKETING IS A LONG GAME  “The point […]
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Blog
February 16, 2021
Damali_Peterman

The Four C’s of Managing Conflict (Remotely)

When it comes to managing conflict remotely, there are four C’s that matter: Commitment, Communication, Conflict Resolution, and Camaraderie in a framework developed by attorney, mediator, negotiator and conflict resolution expert Damali Peterman. Here’s how Damali CEO of Breakthrough ADR LLC, explained them at a Lunch and Learn this month:  The first C is commitment. […]
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News
Gartner_Webinar_Quote

5 Key Findings from Strategic Priorities Webinar for CMOs

The topic of 2021’s marketing challenges is a hot one. So when 380 CMOs and senior marketing leaders from North America and Europe got together for the Chief Marketing Officers Top Strategic Priorities BrightTALK Gartner webinar, there was a lot to say. The group, which spanned several different industries, covered topics including supporting internal growth […]
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Blog
New_RG_Teammates

IPO Dream Team Getting the Band Back Together

We were thrilled to welcome Melissa Lotito and Beth Oporto to the Ricciardi Group, bringing a collective 45 years with client side marketing savviness to our team. When that’s combined with the tenures of our other former NYSErs, this small but mighty agency has ushered more companies to the public markets than any other marketing […]
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News
December 17, 2020

Drawing the Owl with Sara Varni, CMO of Twilio

In a year of connection, Twilio has leaned into communications.  Twilio’s digital engagement channels power 1 trillion interactions a year. That’s a lot of connectivity. In November, they acquired Segment, a market-leading customer data program, to “tear down silos” of data that maintain a boundary between customers and companies. Together, they plan to deliver end-to-end […]
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