Marketers Should Apply Their Own Principles to Tackle GDPR
The EU’s General Data Protection Regulation is a clear indication that we’re entering a new era of data transparency and security. The way we do business will never be the same.
As marketers, we shouldn’t view GDPR compliance as a one time obstacle. Instead it should be seen as an opportunity to build trust and showcase brand values. Although it is sure to cause its share of headaches, marketing professionals should be eager to capitalize on GDPR as a way to improve customer experience, transparency and security.
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