RG collaborated closely with VTS over a period of two months to develop a tech-forward brand identity that convey the platform’s insight and efficiency and shape a communication strategy to clearly articulate the brand shift to external targets and employees. As part of this, RG provided comprehensive training to the VTS marketing team, equipping them with the necessary tools to successfully implement the new brand and communication strategy ahead of brand relaunch.
Additionally, the Ricciardi Group worked with VTS to introduce Truva, VTS’s revolutionary commercial real estate marketplace, under the new visual identity and strategy. We crafted a captivating email campaign that showcased Truva’s innovative features and benefits.