Our Appoach
We first focused on discoverability and enhancing keywork strategy and SEM campaigns to drive a higher volume of MQLs into their sales pipeline.
Leveraging Venn’s bespoke research and bench of expertise, we were able to successfully guide prospects through the Venn brand experience, showcasing key product differentiators and benefits, ultimately driving a 48% increase in new demo requests.
This strategic approach was also applied to Venn’s website redesign, which aimed to reposition the brand from technology provider to a premium business enabler. The team rebuilt the site’s architecture and design to create a true demand generation engine – optimizing the user experience, lead capture point approach, and organic search, content, and email strategies to convert campaign traffic.
Equally important to Venn’s new multi-channel strategy was marketing’s ability to demonstrate return on investment and business impact. We developed a revenue tracking architecture, which linked Hubspot’s campaign attribution reporting to Venn’s Salesforce pipeline figures. Through this work, we unearthed the true impact of the new demand generation strategy:
Over 1,000 total leads generated, with 30% converting into MQLs by requesting a demo of Venn’s platform.
A 38% increase in closed revenue generated in 2023.