Sustainable Fitch

The brand strategy came to life through an omnichannel go-to-market activation crafted to engage credit analysts, asset managers, regulatory specialists, and banks. The plan specifically included “one-two punch” opportunities that first led with awareness, the Sustainable Fitch brand launch, followed by conversion, the ESG Ratings product launch.

RG created and coordinated all GTM plan elements including advertising creative, product marketing collateral, a new website redesign, and facilitated custom media partnerships with the Financial Times, Curatia, Bloomberg Green, ESG Today, Greenwich Economic Forum, and more.