Turning Proprietary Data into a New Industry Benchmark for Corporate Travel Activity.
In order to solidify their leadership position in a crowded space, Navan aims to own the conversation with the launch of the Navan Business Travel Index (BTI), validated by the Nasdaq economics group. This unique, real-time data-driven renewable marketing asset is the key to reinforce its credibility and deliver real value to fuel growth for a myriad of pivotal decision-makers, from investors to senior business executives.
The Ricciardi Group was involved from the initial spark of the idea. We flushed out the concept and positioning of the new index, then built a go-to-market plan that would build awareness across owned and earned channels. Published quarterly using Navan’s volume and spend data, the Navan BTI is a renewable resource with impact across their business ecosystem, from investor relations, customer and sales engagement, a content and social media engine and, ultimately, a new industry business travel barometer.
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