Build America Mutual

Challenge

BAM Mutual (BAM), a leader in the municipal bond market, had a reputation for strength and trust- but its legacy website was outdated and lacked the user experience modern financial audiences expect. Key audiences like issuers, investors, and financial advisors struggled to access research, tools, and insights. In a market where credibility and accessibility drive engagement, BAM needed a digital transformation that reflected its leadership and future-forward vision.

Strategy

Our goal was clear: reimagine bambonds.com as the definitive digital hub for the municipal bond ecosystem. We anchored the strategy around three pillars:

• Position BAM as the authoritative voice in municipal finance through expert content and robust educational resources
• Deliver a frictionless, user-first experience that makes insights and tools instantly accessible to diverse audiences
• Boost engagement and discoverability through an integrated SEO and content marketing framework

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Execution

We overhauled BAM’s site architecture, design, and messaging to build a modern, high-performance platform. Key elements included:

• A clean, intuitive UI built for both institutional and retail investors
• Real-time market data integrations and interactive tools to keep users informed
• An SEO-driven content hub showcasing thought leadership, commentary, and case studies
• Segmented journeys for issuers, investors, and advisors, improving navigation and time-on-site
  
  

Impact

The new bambonds.com redefined BAM’s digital identity, from static and siloed to dynamic and value-rich. Since launch, the platform has delivered:

• A measurable increase in traffic and session duration
• Significant uptick in engagement with research tools and educational resources
• Stronger discoverability across key search categories, driving organic traffic growth‍
• Reinforced market leadership by transforming BAM’s site into the go-to online destination for muni market insight

Why It Matters

This wasn’t just a website update, it was a digital brand reinvention for a category leader. By blending credibility with usability, we helped BAM amplify its voice, expand its reach, and build stronger relationships in a niche but vital corner of the municipal bond industry.

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