Case Study


For Visa’s first global B2B campaign, we had to shift SMBs' perception from viewing Visa as just a consumer credit card, to a partner with solutions and products to support small business.

Tapping into the ‘arc of recovery’ small business owners were experiencing, we built the campaign around a mindset that went beyond just recovery to “A Better Normal."

Services Provided

  • Advertising
  • Brand Strategy
  • Creative Services

Gramercy Financial Strategy Awards

Best of Show

Better Normal Video Campaign

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