Case Study
Visa
For Visa’s first global B2B campaign, we had to shift SMBs' perception from viewing Visa as just a consumer credit card, to a partner with solutions and products to support small business.
Tapping into the ‘arc of recovery’ small business owners were experiencing, we built the campaign around a mindset that went beyond just recovery to “A Better Normal."
Services Provided
- Advertising
- Brand Strategy
- Creative Services
