Sustainable Fitch
Fitch Ratings and Fitch Solutions, globally renowned credit ratings, research and analytics providers, sought to consolidate their ESG offerings under a unified brand, Sustainable Fitch. To do so, Sustainable Fitch needed a new narrative to create connective tissue across its sub-brands and product lines as well as a strategy to bring the new value proposition to market.
Through the brand immersion process, the Ricciardi Group discovered tension between investors’ increased need for trustworthy, comprehensive ESG data and the scarcity of it within a fragmented landscape of data providers. From this a clear path of distinction was uncovered – human insight. Human insight has differentiated Fitch for 100+ years and highlights the human analysis provided by their leading ESG experts compared to the industry’s standard approach. This critical insight fed the brand narrative, and led to the tagline, “Built for ESG Investors. Powered by Human Insight.”
Services Provided
- Advertising
- Brand Strategy
- Go-To-Market
- Web Design & Development
Campaigns
Event Sponsorships
Site Sessions Generated
Conversions Generated
The brand strategy came to life through an omnichannel go-to-market activation crafted to engage credit analysts, asset managers, regulatory specialists, and banks. The plan specifically included “one-two punch” opportunities that first led with awareness, the Sustainable Fitch brand launch, followed by conversion, the ESG Ratings product launch.
RG created and coordinated all GTM plan elements including advertising creative, product marketing collateral, a new website redesign, and facilitated custom media partnerships with the Financial Times, Curatia, Bloomberg Green, ESG Today, Greenwich Economic Forum, and more.
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