Oppenheimer & Co
Oppenheimer, a well-known yet not well-understood brand, realized the imperative of establishing a robust presence in a crowded, hyper-competitive market. To achieve this goal, Oppenheimer & Co partnered with The Ricciardi Group to revitalize and relaunch their 150-year-old asset and wealth management brand.
- Brand Strategy
- Creative Services
Together, we developed a strategy that matches the brand’s bold, innovative thinking, its personalized and client-focused culture, and executional capabilities typical to big players. This effort also entailed reshaping Oppenheimer’s relevance in today’s changing financial services industry, offering employees a fresh and inspiring rallying message.
Longer time on site compared to Industry Average
Industry Average Display Click-Through-Rate
This strategy was brought to life in Oppenheimer’s first brand campaign — The Power of Oppenheimer Thinking.
A national media plan was designed to raise awareness among Financial Advisors and High Net Worth individuals. We strategically placed the advertising campaign in prestigious publications such as WSJ, Barrons, Bloomberg, CNBC, reinforcing the brand’s quality and reputation. The campaign strengthened the brand’s voice and drove engagement at levels far exceeding industry benchmarks.