Case Study


Born as a crypto tax reporting solution, Libra's business was expanding to broader back office solutions and needed a brand to better suit the business strategy. Enter Lukka, - drawing inspiration from Luca Pacioli, the father of modern accounting, a name that could better reflect the company's expanded services for financial services professionals crypto reporting needs.

Services Provided

  • Advertising
  • Advisory
  • Brand Identity
  • Brand Strategy
  • Creative Services
  • Go-To-Market
  • Web Design & Development
32 %

Open Rate on Email Campaign (Industry Standard is 17%)

15 %

Return on earned media efforts

Over an accelerated four week timeline, RG developed a brand narrative to give shape to Lukka’s growing business and oversaw every facet of the rebrand communications strategy including media relations, targeted paid amplifcation and stakeholder communications. RG’s approach to generating awareness of this transformative and seamless execution were by all counts a success and the beginning of the next great chapter to Lukka’s corporate growth.