Case Study


Leadership transitions, competitive encroachment, and evolving market conditions led Houwzer, a real estate brokerage, to engage the Ricciardi Group for a structured and informed approach to their integrated sales and marketing activities.

RG’s Marketing as a Service (MaaS) team immediately bolstered Houwzer’s bench of executive and specialist talent, advised on critical, yet competing go-to-market priorities, and developed new messaging that aligned the company’s full product suite with the brand’s refreshed positioning.

RG also restructured Houwzer’s digital strategy, optimizing advertising activities during the industry's peak season, and implemented a cross-agency structure to bring the new messaging and positioning to market in less than 2 months.

Services Provided

  • Advertising
  • Advisory
  • Brand Strategy
  • Digital
  • Go-To-Market
  • Web Design & Development
15 +

Channels Activated

800 +

MQLs Created

2 mo.

Time To Market


RG came in at a tumultuous time and provided incredible structure, guidance, insights, and strategy to help organize and jumpstart our program.

Mike Maher
CEO, Houwzer