Insights and Newsbites
News
August 14, 2019
The-Ricciardi-Group-Team

The Ricciardi Group Ranks in Top 20% On Inc. Magazine’s 38th Annual List Of America’s Fastest-Growing Private Companies

Boutique B2B Marketing Firm Debuts on the 2019 Inc. 5000 List New York, NY, Aug. 14, 2019 (GLOBE NEWSWIRE)—The Ricciardi Group (RG), a woman-owned B2B creative marketing and strategy firm, has been recognized by the Inc. 5000 as one of America’s fastest-growing companies. The national honor ranks among the most prestigious awards in the private sector and is […]
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Blog
July 24, 2019

Q&A with Michele Romanow: Dragon Den host and founder of Clearbanc

When most college graduates think about what they want to do with their professional lives, they follow the same script as millions of people before them: They seek their first real job, apply to graduate school, or take a gap year. But not Michele Romanow. She threw out the script and founded a vertically integrated […]
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Blog

The Virtuous Content Cycle

Despite the increasing shifts in the marketing-related landscape, the good news is that content itself is a tangible outcome, so we can all agree it matters immensely for any sort of campaign: PR, comms, marketing, or social. The “virtuous content cycle” is a simple yet effective framework for understanding how content plays an important role […]
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Blog
June 20, 2019

Put these AI-powered tools to the test

Today’s marketing professionals have more responsibilities than ever – from consistent engagement with consumers across an ever-increasing array of channels to the collection and analysis of huge quantities of consumer data. However, budgets don’t always keep up with these expectations, even as marketers are under more and more pressure to demonstrate the effectiveness of their […]
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Blog

Q&A with media innovator Adaora Udoji

If you want to understand the intersection of digital media, emerging technologies, and education, it’s difficult to think of a better guide than Adaora Udoji. From her decade and a half in broadcast news to her current role as the Director of Corporate Innovation at the RLab in New York City, Adaora’s unique perspective on […]
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Blog
May 23, 2019

What today’s blended workforce wants, needs, and requires from employers

If hiring managers and HR departments could magically answer one question once and for all, it would probably be: How do we recruit and retain qualified young employees while also continuing to leverage more experienced, knowledgeable workers? This brings up questions like: Should we let employees wear T-shirts and sandals to work? Or should we […]
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News

Leading with talent: How top CMOs are thinking about today’s marketing landscape

Last week, RG attended a CMO breakfast focused on leading with talent. From hiring diversely to prioritizing negotiation skills, hear what companies like American Express, AIG, and Bank of America think in terms of today’s challenges, best hiring practices, and the way forward. Additionally, as the marketing role becomes more demanding, how do we grow […]
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Blog
April 15, 2019

The argument for IRL experiences

It often feels like the entire world has migrated online. If you want to check your bank account, you grab your smartphone and open an app. If you have some shopping to do, you often log onto Amazon or Overstock instead of driving to a brick-and-mortar store. If you want to interact with distant (or […]
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Blog

The Benefit Ladder

Over the years, we’ve partnered with clients from various industries, including technology, finance, and retail. What we’ve learned is that whether you’re a consumer technology company or a large financial institution, one thing is always true: when you’re standing on the inside, it’s hard to separate what you do (functions and features) with the value […]
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Blog
March 20, 2019

Creative Kudos: My Special Aflac Duck helps fight cancer

Speaking of Kotek and robots, he knows a thing or two about how social robots can be used for good. He recently directed a short film about “My Special Aflac Duck” – an interactive companion for children who are being treated for cancer. My Special Aflac Duck is more than a stuffed animal – children […]
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