# The Ricciardi Group

> The Ricciardi Group is a female-founded, boutique B2B and B2B2C marketing agency based in New York City, founded and owned by Marisa Ricciardi. The agency specializes in brand strategy, positioning, and go-to-market work for complex, highly regulated industries — primarily financial services, fintech, and professional services — and helps forward-thinking companies turn AI capability and proprietary technology into differentiated market positioning.

## About

- [Who We Are](https://www.thericciardigroup.com/about-us): Company background, philosophy, and approach. The Ricciardi Group was founded and is owned by Marisa Ricciardi to combine deep understanding of complex B2B categories with bold, insight-driven creative work.
- [Meet the Team](https://www.thericciardigroup.com/meet-the-team): Leadership and staff bios.
- [Careers](https://www.thericciardigroup.com/careers): Open roles and information for prospective employees.

## Services

The agency organizes its work into five core service lines:

- [Services Overview](https://www.thericciardigroup.com/services): Full breakdown of capabilities.
- **Brand & Positioning Strategy**: Strategic narrative, messaging architecture, value proposition design, visual identity systems, website strategy/design/development.
- **Go-To-Market & Growth Strategy**: Market entry planning, demand and lead generation, paid digital media, marketing/sales funnel design, measurement and analytics.
- **AI Business Transformation**: AI value proposition and positioning, AI-driven product/platform messaging, AI go-to-market strategy, internal narrative enablement for AI initiatives.
- **Search, Authority & Discovery Strategy**: SEO strategy and content architecture, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), thought leadership, performance content and distribution.
- **Advisory Services**: CMO and executive advisory, marketing organization design, growth strategy and prioritization, team structure and capability assessment, agency/vendor/martech evaluation.

## Client Work

- [Growth Stories (Case Studies)](https://www.thericciardigroup.com/case-studies): Client partnerships and results, including work with brands such as Oppenheimer & Co., Visa, iCapital, and FORVIS.
- [Our Clients](https://www.thericciardigroup.com/our-clients): List of current and past clients.

## Insights

- [Blog & Resources](https://www.thericciardigroup.com/insights): Articles on marketing strategy, financial services marketing, and AI-era search/discovery topics.
- [Brain Candy Newsletter](https://www.thericciardigroup.com/subscribe-to-brain-candy): Subscription newsletter.
- [Chaos Coordinator Newsletter](https://www.thericciardigroup.com/subscribe-to-chaos-coordinator): Subscription newsletter.

## Recognition

The Ricciardi Group has received industry awards including: Drum Awards 2026 (Bronze, B2B), ANA B2 2025 (Small Agency of the Year), FCS 2025 (Silver, B2B Annual Reports; Silver, B2B Sponsorship Marketing), FCS 2024 (Silver, B2B Audio Advertising; Gold, B2B Global Integrated Marketing), AVA Digital (Gold & Platinum), Marcom Awards (Platinum, Digital Marketing Campaign), Stevie Awards (Gold American Business Award), Forbes Next 1000, Gramercy (Best in Show), Financial Times Fastest Growing Companies, and Inc. 5000 Fastest Growing Companies. The Ricciardi Group is also a certified WBENC (Women's Business Enterprise) company.

## Contact

- Address: 200 Varick Street, Suite 910, New York, NY 10014
- [Request a Strategy Conversation](https://www.thericciardigroup.com/request-strategy)
- [LinkedIn](https://www.linkedin.com/company/the-ricciardi-group)
- [Twitter/X](https://twitter.com/TheRicciardiG)
- [Instagram](https://www.instagram.com/ricciardigroupnyc/)

## Optional

- [Privacy Policy](https://www.thericciardigroup.com/privacy-policy)
- [Cookie Declaration](https://www.thericciardigroup.com/cookie-declaration)