When the Ricciardi Group first partnered with VTS, the real estate technology company was in a moment of corporate expansion and transformation. RG was enlisted to develop a holistic brand strategy, including a new messaging system and visual identity, to market VTS’ new corporate vision and product strategy.
- Brand Identity
- Brand Strategy
- Creative Services
- Web Design & Development
Time To Market
Corporate Teams Trained
RG collaborated closely with VTS over a period of two months to develop a tech-forward brand identity that convey the platform’s insight and efficiency and shape a communication strategy to clearly articulate the brand shift to external targets and employees. As part of this, RG provided comprehensive training to the VTS marketing team, equipping them with the necessary tools to successfully implement the new brand and communication strategy ahead of brand relaunch.
Additionally, the Ricciardi Group worked with VTS to introduce Truva, VTS’s revolutionary commercial real estate marketplace, under the new visual identity and strategy. We crafted a captivating email campaign that showcased Truva’s innovative features and benefits.
I had an excellent engagement with the Ricciardi Group.
We evolved and expanded the VTS brand both strategically and visually. RG truly partnered with VTS to first ensure we strengthened our Corporate Brand Strategy and Messaging to reflect not only who VTS is as a brand today but what it will become in the future.