When the Ricciardi Group first partnered with VTS, the real estate technology company was in a moment of corporate expansion and brand transformation, evolving from a single product platform to a multi-product, data-first operating system.
As the new corporate strategy crystallized, VTS sought RG’s expertise to develop a narrative and communications approach that articulated the new mission, vision and values to employees and external targets. RG drafted VTS’ brand positioning, corporate messaging, and evolved its visual identity to express the connectivity, speed, and scale of VTS’ technology – all during a 2-month timeframe.
Importantly, RG’s adoption program, a series of meticulously planned education sessions and purpose-built toolkits, spurred fundamental business transformation, allowing VTS employees to see their contribution in the new story and empowering them to identify as evangelists for the redefined brand.
- Brand Identity
- Brand Strategy
- Creative Services
- Web Design & Development
Time To Market
Corporate Teams Trained
I had an excellent engagement with the Ricciardi Group where we evolved and expanded the VTS brand both strategically and visually. RG truly partnered with VTS to first ensure we strengthened our Corporate Brand Strategy and Messaging to reflect not only who VTS is as a brand today but what it will become in the future.