Archives: Case Studies

Founded in 2017, Coin Metrics originated as an open-source project to determine the economic significance of public blockchains.  However as the company grew, the business recognized its mission had outgrown its original purpose. 

The subsequent “Put Truth to Work” brand campaign leveraged this critical insight  – truth as an asset that accelerates value creation– to bring the brand’s mission, vision and value to life, positioning Coin Metrics as the leader and trust metric in crypto data during a period of turmoil for the industry.