Archives: Case Studies
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Founded in 2017, Coin Metrics originated as an open-source project to determine the economic significance of public blockchains. However as the company grew, the business recognized its mission had outgrown its original purpose.
The subsequent “Put Truth to Work” brand campaign leveraged this critical insight – truth as an asset that accelerates value creation– to bring the brand’s mission, vision and value to life, positioning Coin Metrics as the leader and trust metric in crypto data during a period of turmoil for the industry.
Time To Market
RG came in at a tumultuous time and provided incredible structure, guidance, insights, and strategy to help organize and jumpstart our program.
increase in total unique shoppers
increase in YoY sales
increase in post-rebrand sales in one month
million new funds raised
increase in site traffic
Gramercy Financial Strategy Awards
Best Of Show
more social followers
newsletter subscribers globally