Archives: Case Studies
Longer time on site compared to Industry Average
Industry Average Display Click-Through-Rate
The Power of Oppenheimer Thinking.
Together, we developed a strategy that matches the brand’s bold, innovative thinking, its personalized and client-focused culture, and executional capabilities typical to big players. This effort also entailed reshaping Oppenheimer’s relevance in today’s changing financial services industry, offering employees a fresh and inspiring rallying message.
This strategy was brought to life in their first brand campaign — The Power of Oppenheimer Thinking.
A national media plan was designed to raise awareness among Financial Advisors and High Net Worth individuals. We strategically placed the advertising campaign in prestigious publications such as WSJ, Barrons, Bloomberg, CNBC, reinforcing the brand’s quality and reputation. The campaign strengthened the brand’s voice and drove engagement at levels far exceeding industry benchmarks.
Experience the Campaign
“I’m remarkably proud, to announce today’s launch of Oppenheimer’s new campaign”
Developed and executed through an inspired team effort that was second to none.
million new funds raised
increase in site traffic
user-conference attendees
Gramercy Financial Strategy Awards
Best of Show
Better Normal Video Campaign
million impressions
viewability rate
thousand actions
RBC Video Campaign
million impressions
increase in keyword search
iCapital Video Campaign
RG executed a significant brand website redesign, transforming their existing platform from a one-dimensional, digital gateway to a premium experience that placed Alpine Investor’s mission, vision, and performance front-and-center. Central to the strategy was Alpine’s people – the individuals, companies, and communities that set Alpine Investors’ apart. Through a personalized photoshoot, we adeptly captured the essence, mission, and diverse facets of Alpine Investors, through impactful visual representations of the individuals closely connected to and embodying the brand.
Furthermore, the partnership between RG and Alpine introduced a fresh visual identity for Alpine’s Force For Good Report, the company’s annual impact report. Serving as bedrock content in Alpine’s go-to-market strategy, it was paramount that the report was cohesive with the new visual identity, and that it was strategically designed to support Alpine’s digital campaigns and offline distribution.
The launch of the website and new visual content were strategically aligned with Alpine’s recent fundraise announcement, enhancing its impact and drawing attention to its new brand platform.
“RG has been a bright spot for me and the marketing department at Alpine.”
We have the utmost trust in RG for a variety of reasons – Marisa’s leadership and understanding of the industry, and the team’s care, responsiveness, thoughtfulness and creativity!
Campaigns
Event Sponsorships
Site Sessions Generated
Conversions Generated
The brand strategy came to life through an omnichannel go-to-market activation crafted to engage credit analysts, asset managers, regulatory specialists, and banks. The plan specifically included “one-two punch” opportunities that first led with awareness, the Sustainable Fitch brand launch, followed by conversion, the ESG Ratings product launch.
RG created and coordinated all GTM plan elements including advertising creative, product marketing collateral, a new website redesign, and facilitated custom media partnerships with the Financial Times, Curatia, Bloomberg Green, ESG Today, Greenwich Economic Forum, and more.
FCS Portfolio Awards Silver Medalist
Impressions Generated
Ad Recall, 3x Norms
Total Media Mentions
Aligning a Brand Promise With the Macro Environment.
Founded in 2017, Coin Metrics originated as an open-source project to determine the economic significance of public blockchains. However as the company grew, the business recognized its mission had outgrown its original purpose.
The subsequent “Put Truth to Work” brand campaign leveraged this critical insight – truth as an asset that accelerates value creation – to bring the brand’s mission, vision and value to life, positioning Coin Metrics as the leader and trust metric in crypto data during a period of turmoil for the industry.
Channels Activated
MQLs Created
Time To Market
RG came in at a tumultuous time and provided incredible structure, guidance, insights, and strategy to help organize and jumpstart our program.
increase in total unique shoppers
increase in YoY sales
increase in post-rebrand sales in one month
OTT Advertising on Hulu
influenced contacts
more social followers
newsletter subscribers globally
Time To Market
Corporate Teams Trained
RG collaborated closely with VTS over a period of two months to develop a tech-forward brand identity that convey the platform’s insight and efficiency and shape a communication strategy to clearly articulate the brand shift to external targets and employees. As part of this, RG provided comprehensive training to the VTS marketing team, equipping them with the necessary tools to successfully implement the new brand and communication strategy ahead of brand relaunch.
Additionally, the Ricciardi Group worked with VTS to introduce Truva, VTS’s revolutionary commercial real estate marketplace, under the new visual identity and strategy. We crafted a captivating email campaign that showcased Truva’s innovative features and benefits.
I had an excellent engagement with the Ricciardi Group.
We evolved and expanded the VTS brand both strategically and visually. RG truly partnered with VTS to first ensure we strengthened our Corporate Brand Strategy and Messaging to reflect not only who VTS is as a brand today but what it will become in the future.
Open Rate on Email Campaign (Industry Standard is 17%)
Return on earned media efforts
Over an accelerated four week timeline, RG developed a brand narrative to give shape to Lukka’s growing business and oversaw every facet of the rebrand communications strategy including media relations, targeted paid amplifcation and stakeholder communications. RG’s approach to generating awareness of this transformative and seamless execution were by all counts a success and the beginning of the next great chapter to Lukka’s corporate growth.
