May 4, 2020

New month, new ideas to move forward.


For the past seven weeks, we’ve had to be extremely resilient. We’ve had to find ways to stay grounded, rooted in new ways of thinking. And as we embark on this new month, we reflect on what it represents—growth. Let’s use what we’ve learned to continue to adapt, to gain momentum and see what blossoms.

This month’s newsletter features insights on what some companies are doing to turn the corner, practical & inspirational articles to help guide your business forward and creative kudos to those making magic happen.



Exec Headshots

We approached a cross-industry group of executives for their input on three categories that are top of mind:

  1. How has your strategy and/or your messaging to customers shifted?
  2. What actions are you taking to continue to provide value to your current customer base?
  3. Do you believe any new ideas, approaches, or opportunities will come out of this crisis?

We are grateful to the busy professionals who took the time to provide their thoughtful and infinitely helpful insights.

Here are some quick soundbites from the article:

“In times of uncertainty; it helps to run experiments in a shorter duration. To keep ourselves honest, we’re measuring weekly.”
Justin Lawson, Co-Founder, JJellyfish

“As a firm, we have stopped targeted business development in favor of facilitating dialogues between clients to help them solve real-time problems in their business.”
David Richardson, Partner, Heidrick & Struggles

“The focus is on education and correcting misinformation that is so pervasive in the cannabis arena in order to seize this unique opportunity to bring cannabis use, particularly infused beverages, into the mainstream.”
Tracey Mason, Co-Founder & CEO, House of Saka, Inc.

“We’re conducting workshops with our clients to share the #experiencegood featured articles and case studies—and to use the platform as creative fodder to help other brands change their approach for IRL experiences.”
Christa Carone, President, CSM Sport & Entertainment

“Our core business revolves around transactions and high-risk situations, and whether its ESG, restructurings, or understanding how to communicate earnings and financial guidance in the current climate, the importance of effective communications is critical.”
Robert Rendine, Managing Director, Sard Verbinnen & Co

“I recognize how much my clients are managing, personally and professionally, and how it feels to spin plates. During the first week of the PAUSE, I launched a twice-weekly broadcast to bring real-time updates on capital markets investing.”
Judi Rosenthal, VP & Financial Advisor, Bernstein Private Wealth Management


New York Times columnist Thomas Friedman consults LRN founder Dov Seidman on how to be an effective leader during a crisis in his recent NYT Opinion, We Need Great Leadership Now, and Here’s What It Looks Like.

After over a month of quarantining, we’re actually finding that we’re busier than ever. Every day seems like a week of learning and every week, like a new month. Here are four practices that we’ve adopted to guide ourselves and our clients through this time.

In this recent post, the Ricciardi Group’s very own Jay DiPietro outlines two different growth paths that businesses can take during this time—mending your nets or revving your engines.



What began as 7 o’clock applause to salute our healthcare heroes has turned into a whole symphony. Over the past seven weeks, we’ve seen individuals, communities and brands unite to start a movement dedicated to positivity, humor, art, inspiration, and beauty. It’s encouraging to see it grow from so many places:

• Brooke Hammerling, founder of The New New Thing, has taken Medium by storm with Pop Culture Mondays. If you’re a pop culture junkie and looking to start off your week with some sarcastic comic-relief, look no further.

• Across the pond, Uber Eats and Bumble have teamed up to encourage online dating by offering 25% off an Uber Eats meal delivery to Bumble users looking to have a virtual dinner date. This co-opting of two online brands is very smart—who could you be teaming up with?

• Go Daddy started #OpenWeStand to help provide resources to small businesses. The hashtag has grown into a coalition and businesses of all sizes are coming together to pledge their support.

• Last Saturday, the Metropolitan Opera hosted an “At-Home Gala”, uniting opera stars from around the world for a four-hour virtual event.

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