Insights and Newsbites
Blog
February 12, 2019

February: The Busiest Month of the Year

Although Valentine’s Day can be traced back to ancient Rome, it seems like the holiday was created by florists and candy companies a few years ago to coerce all of us into buying bouquets and boxes of chocolate. Instead of taking part in this annual mass commercialization of love, why not do something original this […]
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January 16, 2019

Our take on the incredible journey back to authentic storytelling

The recently launched 2019 Advertising Industry Report from Catch&Release is called “The incredible journey back to authentic storytelling” for a reason. As we navigate our way through the twenty-first century, it’s impossible to overstate how fundamentally the relationship between brands and consumers has changed. Consumers expect fresh content that resonates with their real-life experiences (which […]
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4 ways to approach 2019

As the new year gets underway, you’re probably thinking about a mountain of deadlines, new clients, product launches, fresh campaigns, and 1,001 goals you’d like to accomplish by December 31, 2019. We know how easy it is to get overwhelmed by your endless to-do list, so here are four ways you can find inspiration, organize […]
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December 13, 2018
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Naughty or Nice: Reflecting on 2018

  As 2018 comes to a close, we reached out to a few influential marketing leaders and media executives to get their take on the most important developments of the past year, as well as what they expect for 2019. We asked three questions, and here’s what they had to say.   QUESTION #1: What […]
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Deck the Halls with Visual Content

As marketers, we’re always looking for clever, novel ways to spruce things up. The democratization of publishing and the explosion of media channels have poised both opportunities and challenges for how brands approach creative content.  A recent Hubspot survey concludes that “32% of marketers say visual images are the most important form of content for […]
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‘Tis the Season for Corporate Social Responsibility

As we approach the third decade of the 21st century, brands are increasingly making social responsibility a core component of their business strategies. It’s easy to see why: According to a 2018 Edelman report, almost two-thirds of consumers describe themselves as “belief-driven buyers,” which means they “choose, switch, avoid or boycott a brand based on […]
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November 1, 2018

Companies should pursue innovation…but are they?

CB Insights recently conducted a survey of 677 corporate leaders to get their take on the subject of innovation. A few themes emerged from the report: #1 – The highest-performing companies take more risks than “moderate” or “low” performers, and they’re five times more likely to “build a culture of innovation across every business function.” […]
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Breaking through the noise when it’s louder than ever.

There has never been a louder cacophony of voices vying for your attention online. If you’re anything like us (i.e. you value your sanity), you know how important it is to cut through all that noise and find the content that really matters. But here’s the thing: your customers are no different. We may be […]
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What can brands learn from politicians?

While many companies get nervous when they hear the word “politics,” we’re not thinking of divisive political debates or any form of political expression when we ask that question – we’re thinking of the way your brand reaches out to customers, builds relationships with them, and maintains their trust over time. With that caveat in […]
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October 9, 2018
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2019: The Year of Artificial Intelligence

With so many rapidly emerging technologies like artificial intelligence (AI), cloud-based services, and blockchain, it can be daunting to try to keep up with the pace of technological change. But as these technologies become more widely available and cost effective, companies will be under increasing pressure to adopt them. The integration of new technology isn’t […]
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