Insights and Newsbites
Blog
March 20, 2019

Creative Kudos: My Special Aflac Duck helps fight cancer

Speaking of Kotek and robots, he knows a thing or two about how social robots can be used for good. He recently directed a short film about “My Special Aflac Duck” – an interactive companion for children who are being treated for cancer. My Special Aflac Duck is more than a stuffed animal – children […]
Read More
Blog

If you missed SXSW, we’ve got you covered

If you’re in marketing (or remotely dialed into social media), you are keenly aware that one of the most talked about “convergence conferences” in the United States just wrapped up. In addition to boasting the best of film, technology, and business innovation, Austin’s South by Southwest (SXSW) annual extravaganza is one of the best places […]
Read More
Blog

Gary Belsky talks sports, media, and being human

For those of you who are college basketball fans, you know that the term “March Madness” originated from the NCAA Division I Men’s Basketball Tournament—a single-elimination tournament played each spring in the United States. To pay homage to this popular sports-related event, we sat down with ESPN the Magazine’s former Editor-in-Chief, Gary Belsky, to learn […]
Read More
Blog
February 12, 2019

Our Marketing Crushes

Standard disclaimer: We’re mildly guilty of not taking our own anti-Valentine’s Day advice in this section, but we just had to mention a few of our marketing crushes (technically crushes can happen any day or month of the year). There’s nothing more inspiring than the insanely talented people who are doing revolutionary work in our […]
Read More
Blog

February: The Busiest Month of the Year

Although Valentine’s Day can be traced back to ancient Rome, it seems like the holiday was created by florists and candy companies a few years ago to coerce all of us into buying bouquets and boxes of chocolate. Instead of taking part in this annual mass commercialization of love, why not do something original this […]
Read More
Blog
January 16, 2019

Our take on the incredible journey back to authentic storytelling

The recently launched 2019 Advertising Industry Report from Catch&Release is called “The incredible journey back to authentic storytelling” for a reason. As we navigate our way through the twenty-first century, it’s impossible to overstate how fundamentally the relationship between brands and consumers has changed. Consumers expect fresh content that resonates with their real-life experiences (which […]
Read More
Blog

4 ways to approach 2019

As the new year gets underway, you’re probably thinking about a mountain of deadlines, new clients, product launches, fresh campaigns, and 1,001 goals you’d like to accomplish by December 31, 2019. We know how easy it is to get overwhelmed by your endless to-do list, so here are four ways you can find inspiration, organize […]
Read More
Blog
December 13, 2018
Executive_QA

Naughty or Nice: Reflecting on 2018

  As 2018 comes to a close, we reached out to a few influential marketing leaders and media executives to get their take on the most important developments of the past year, as well as what they expect for 2019. We asked three questions, and here’s what they had to say.   QUESTION #1: What […]
Read More
Blog
visual_content_graphic

Deck the Halls with Visual Content

As marketers, we’re always looking for clever, novel ways to spruce things up. The democratization of publishing and the explosion of media channels have poised both opportunities and challenges for how brands approach creative content.  A recent Hubspot survey concludes that “32% of marketers say visual images are the most important form of content for […]
Read More
Blog

‘Tis the Season for Corporate Social Responsibility

As we approach the third decade of the 21st century, brands are increasingly making social responsibility a core component of their business strategies. It’s easy to see why: According to a 2018 Edelman report, almost two-thirds of consumers describe themselves as “belief-driven buyers,” which means they “choose, switch, avoid or boycott a brand based on […]
Read More