Insights and Newsbites
Blog
October 9, 2018
hello iphone x

2019: The Year of Artificial Intelligence

With so many rapidly emerging technologies like artificial intelligence (AI), cloud-based services, and blockchain, it can be daunting to try to keep up with the pace of technological change. But as these technologies become more widely available and cost effective, companies will be under increasing pressure to adopt them. The integration of new technology isn’t […]
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Blog
drinking wine in an open kitchen

What do a kitchen and a company have in common?

What can your kitchen table teach you about solving the most difficult problems brands face? That may sound like a strange question, but if you’re searching for innovative ways to reach potential customers, strengthen relationships with existing customers, and stay top of mind as a relevant brand in a competitive industry, the answer might surprise […]
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Blog

Top 5 Reasons Why Advocacy Marketing Is a Powerful Tool

Authenticity:  Brand trust is one of the most important factors driving consumers’ purchasing decisions, and the perception of authenticity is a reliable way to be seen as trustworthy. Many consumers consider user-generated content (UGC) from brand advocates to be among the most authentic forms of media, which is why it should be a core component of […]
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Blog
September 6, 2018

A Good Brand Story Shouldn’t Have Boundaries

A lot has been written about brand storytelling as a marketing imperative. Most of it’s been about the importance of the story in helping brands define their beliefs and connect with people—how if a business wants to attract people, if it wants to create or change their perception, or persuade them to act in a […]
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Blog

Creative vs. Data-Driven Marketing: Bombas’ Bifocal View

Always be learning. This notion is at the core of the Ricciardi Group culture. Every month, we tap our networks to bring in that often-needed outside perspective, an expert who share insights on crucial topics, from robo-advisors and cryptocurrencies to strategies that help foster strong agency-client relationships. This month, we welcomed Jessica Krantz, VP Digital […]
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News
August 27, 2018
divisible content graphic

Divisible Content 101: The Key to Effective Content Marketing

Modern marketers know the importance of content marketing. Content is the key to so much of what we do, from full funnel lead generation to community building via social media to becoming a serious consideration in larger, enterprise RFPs. Content takes many different forms and is used for many different purposes, but one thing is […]
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News
August 21, 2018

GDPR’s Effect on Marketing – CMO’s View for the Long-Term

What are your predictions for GDPR? In terms of marketing as a practitioner, trying to market an industry (financial services, healthcare) that’s highly regulated has always been a challenge. So if you already know how to market and be creative in a regulated environment, then you are positioned well. GDPR going into effect has heightened […]
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Blog
August 7, 2018

7 Habits of Highly Effective Marketers

Despite higher pressure and shrinking budgets according to the 2017-2018 CMO Spend Survey by Gartner, marketers now have the ability to give brands a level of intimacy and exposure we couldn’t have imagined even a decade ago. We won’t be able to take advantage of all the resources at our disposal if we don’t stay focused on […]
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Blog
July 31, 2018
hurricane path model

What we can learn about planning for the future…from hurricane forecasting?

We’ve all seen hurricane prediction maps….those slightly odd-shaped cones that show where the storm is at the present, where it’s likely to go in the near future, and what the ‘cone of possibilities’ is farther out into the future. We stayed glued to the news, because while we know where the storm is right now, […]
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Blog
uberflip logo

Top Six Reasons We Love Uberflip

  “Wow Factor” – Your content will never look better! “The Hub” – Inventory your content and make it accessible to all in one central repository. “Boost UX”  – Create simple, engaging, responsive and relevant content experiences for clients and prospects. “Empowerment” – Give marketers–not IT–control over our content platforms. “Insights, Insights, Insights” – Data. […]
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