Insights and Newsbites
Blog
October 10, 2019
marketing decision making frank costanza

How to Promote Effective Marketing Decision Making

Recently our team had the pleasure of attending the Pros & Content Conference hosted by Knotch Inc. The one-day event was packed with an all-star crew of marketing executives and CMOs from various industries all centered around one topic: content. But, as one panelist mentioned early in the day –– what is content, really? It’s […]
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Blog
September 25, 2019
micro-influencer marketing

Reach the missing middle with local experts and digital micro-influencers

If you’re a marketer or content creator at a brand big or small, no doubt you’re aware that social marketing campaigns have become a sizable line item in any marketing program budget. According to a Forrester study that was published in 2016, “this trend isn’t going anywhere and since 2009, spending on these campaigns has […]
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Blog
pros-cons-conference-influencers

Finding middle ground with the skeptical consumer

On September 19th, we attended Knotch’s “Pros and Content Conference” to get the inside scoop on how to leverage content and influencers in order to create meaningful connections with consumers. Why? Because, ironically, with all of the new techniques and marketing goodies out there, establishing a genuine bond with consumers often gets lost in the […]
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Blog
mike-spano-quote

Turning Yonkers into an Opportunity Zone with Mayor Mike Spano

A lifelong Yonkers resident, husband, father of three, and former State Assembly Member, Mayor Mike Spano has dedicated his life to standing up for Yonkers families. Elected in 1992 as the youngest member of the State Assembly, he proudly represented Yonkers for two decades: fighting for students, protecting taxpayers, and supporting economic growth.  Since taking […]
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Blog
September 17, 2019

Why don’t you just meet me in the middle?

One of the most startling realizations I came to, after years of working in a corporate environment, was the dearth of agile marketing firms that also understood business strategy in relation to building an effective campaign. In other words, outside marketers would often sweep in with a solution (and a 48-page powerpoint presentation) without first […]
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Blog
August 26, 2019

Podcasts to Empower You on Women’s Equality Day

On this day, 99 years ago, women were granted the right to vote, which was a major milestone in the fight for gender equality. Although there is still more work to be done, it is important to recognize the courageous individuals who used their voices to help us get here. To celebrate Women’s Equality Day, […]
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Blog
August 20, 2019

Stop, start, continue…

As marketers, at our best we move quickly and efficiently. We are continually balancing multiple conversation streams, campaigns, and demands at once—and if we manage it well, then people notice: clients, customers, colleagues, decision-makers, and the market. However, while the proliferation of the internet and the rise of asynchronous communication certainly adds a layer of […]
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Blog
3 Things to Know - Personalized Marketing

What every marketer needs to know about personalization

Does anything reliably alienate and annoy consumers more than the words “Dear valued customer”? Any time you tell customers they’re small parts of a large, faceless mass of people, their affinity for your brand shrinks. Nobody wants to be a number – they want to be treated as unique individuals with their own personalities, values, […]
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Blog
Q&A with Marissa Evans Alden

Q&A with Marissa Evans Alden, co-founder of Sawyer and pioneer of car seat marketing

If you’re a parent with young children, you can probably relate to this scenario: It’s 9 a.m. on a Friday morning, and your six-year-old is OOS (out of school) for a teacher’s in-service day. You’ve been busy all week as a full-time working parent and haven’t had a millisecond to think about activities that will […]
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News
August 14, 2019
The-Ricciardi-Group-Team

The Ricciardi Group Ranks in Top 20% On Inc. Magazine’s 38th Annual List Of America’s Fastest-Growing Private Companies

Boutique B2B Marketing Firm Debuts on the 2019 Inc. 5000 List New York, NY, Aug. 14, 2019 (GLOBE NEWSWIRE)—The Ricciardi Group (RG), a woman-owned B2B creative marketing and strategy firm, has been recognized by the Inc. 5000 as one of America’s fastest-growing companies. The national honor ranks among the most prestigious awards in the private sector and is […]
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