Insights and Newsbites
Blog
June 20, 2019

Put these AI-powered tools to the test

Today’s marketing professionals have more responsibilities than ever – from consistent engagement with consumers across an ever-increasing array of channels to the collection and analysis of huge quantities of consumer data. However, budgets don’t always keep up with these expectations, even as marketers are under more and more pressure to demonstrate the effectiveness of their […]
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Blog

Q&A with media innovator Adaora Udoji

If you want to understand the intersection of digital media, emerging technologies, and education, it’s difficult to think of a better guide than Adaora Udoji. From her decade and a half in broadcast news to her current role as the Director of Corporate Innovation at the RLab in New York City, Adaora’s unique perspective on […]
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Blog
May 23, 2019

What today’s blended workforce wants, needs, and requires from employers

If hiring managers and HR departments could magically answer one question once and for all, it would probably be: How do we recruit and retain qualified young employees while also continuing to leverage more experienced, knowledgeable workers? This brings up questions like: Should we let employees wear T-shirts and sandals to work? Or should we […]
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News

Leading with talent: How top CMOs are thinking about today’s marketing landscape

Last week, RG attended a CMO breakfast focused on leading with talent. From hiring diversely to prioritizing negotiation skills, hear what companies like American Express, AIG, and Bank of America think in terms of today’s challenges, best hiring practices, and the way forward. Additionally, as the marketing role becomes more demanding, how do we grow […]
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Blog
April 15, 2019

The argument for IRL experiences

It often feels like the entire world has migrated online. If you want to check your bank account, you grab your smartphone and open an app. If you have some shopping to do, you often log onto Amazon or Overstock instead of driving to a brick-and-mortar store. If you want to interact with distant (or […]
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Blog

The Benefit Ladder

Over the years, we’ve partnered with clients from various industries, including technology, finance, and retail. What we’ve learned is that whether you’re a consumer technology company or a large financial institution, one thing is always true: when you’re standing on the inside, it’s hard to separate what you do (functions and features) with the value […]
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Blog
March 20, 2019

Creative Kudos: My Special Aflac Duck helps fight cancer

Speaking of Kotek and robots, he knows a thing or two about how social robots can be used for good. He recently directed a short film about “My Special Aflac Duck” – an interactive companion for children who are being treated for cancer. My Special Aflac Duck is more than a stuffed animal – children […]
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Blog

If you missed SXSW, we’ve got you covered

If you’re in marketing (or remotely dialed into social media), you are keenly aware that one of the most talked about “convergence conferences” in the United States just wrapped up. In addition to boasting the best of film, technology, and business innovation, Austin’s South by Southwest (SXSW) annual extravaganza is one of the best places […]
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Blog

Gary Belsky talks sports, media, and being human

For those of you who are college basketball fans, you know that the term “March Madness” originated from the NCAA Division I Men’s Basketball Tournament—a single-elimination tournament played each spring in the United States. To pay homage to this popular sports-related event, we sat down with ESPN the Magazine’s former Editor-in-Chief, Gary Belsky, to learn […]
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Blog
February 12, 2019

Our Marketing Crushes

Standard disclaimer: We’re mildly guilty of not taking our own anti-Valentine’s Day advice in this section, but we just had to mention a few of our marketing crushes (technically crushes can happen any day or month of the year). There’s nothing more inspiring than the insanely talented people who are doing revolutionary work in our […]
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