Insights and Newsbites
Blog
April 15, 2019

The argument for IRL experiences

It often feels like the entire world has migrated online. If you want to check your bank account, you grab your smartphone and open an app. If you have some shopping to do, you often log onto Amazon or Overstock instead of driving to a brick-and-mortar store. If you want to interact with distant (or […]
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Blog

The Benefit Ladder

Over the years, we’ve partnered with clients from various industries, including technology, finance, and retail. What we’ve learned is that whether you’re a consumer technology company or a large financial institution, one thing is always true: when you’re standing on the inside, it’s hard to separate what you do (functions and features) with the value […]
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Blog
March 20, 2019

Creative Kudos: My Special Aflac Duck helps fight cancer

Speaking of Kotek and robots, he knows a thing or two about how social robots can be used for good. He recently directed a short film about “My Special Aflac Duck” – an interactive companion for children who are being treated for cancer. My Special Aflac Duck is more than a stuffed animal – children […]
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If you missed SXSW, we’ve got you covered

If you’re in marketing (or remotely dialed into social media), you are keenly aware that one of the most talked about “convergence conferences” in the United States just wrapped up. In addition to boasting the best of film, technology, and business innovation, Austin’s South by Southwest (SXSW) annual extravaganza is one of the best places […]
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Gary Belsky talks sports, media, and being human

For those of you who are college basketball fans, you know that the term “March Madness” originated from the NCAA Division I Men’s Basketball Tournament—a single-elimination tournament played each spring in the United States. To pay homage to this popular sports-related event, we sat down with ESPN the Magazine’s former Editor-in-Chief, Gary Belsky, to learn […]
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Blog
February 12, 2019

Our Marketing Crushes

Standard disclaimer: We’re mildly guilty of not taking our own anti-Valentine’s Day advice in this section, but we just had to mention a few of our marketing crushes (technically crushes can happen any day or month of the year). There’s nothing more inspiring than the insanely talented people who are doing revolutionary work in our […]
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Blog

February: The Busiest Month of the Year

Although Valentine’s Day can be traced back to ancient Rome, it seems like the holiday was created by florists and candy companies a few years ago to coerce all of us into buying bouquets and boxes of chocolate. Instead of taking part in this annual mass commercialization of love, why not do something original this […]
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Blog
January 16, 2019

Our take on the incredible journey back to authentic storytelling

The recently launched 2019 Advertising Industry Report from Catch&Release is called “The incredible journey back to authentic storytelling” for a reason. As we navigate our way through the twenty-first century, it’s impossible to overstate how fundamentally the relationship between brands and consumers has changed. Consumers expect fresh content that resonates with their real-life experiences (which […]
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Blog

4 ways to approach 2019

As the new year gets underway, you’re probably thinking about a mountain of deadlines, new clients, product launches, fresh campaigns, and 1,001 goals you’d like to accomplish by December 31, 2019. We know how easy it is to get overwhelmed by your endless to-do list, so here are four ways you can find inspiration, organize […]
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Blog
December 13, 2018
Executive_QA

Naughty or Nice: Reflecting on 2018

  As 2018 comes to a close, we reached out to a few influential marketing leaders and media executives to get their take on the most important developments of the past year, as well as what they expect for 2019. We asked three questions, and here’s what they had to say.   QUESTION #1: What […]
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