Insights and Newsbites
Blog
November 1, 2018

Companies should pursue innovation…but are they?

CB Insights recently conducted a survey of 677 corporate leaders to get their take on the subject of innovation. A few themes emerged from the report: #1 – The highest-performing companies take more risks than “moderate” or “low” performers, and they’re five times more likely to “build a culture of innovation across every business function.” […]
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Blog

Breaking through the noise when it’s louder than ever.

There has never been a louder cacophony of voices vying for your attention online. If you’re anything like us (i.e. you value your sanity), you know how important it is to cut through all that noise and find the content that really matters. But here’s the thing: your customers are no different. We may be […]
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Blog

What can brands learn from politicians?

While many companies get nervous when they hear the word “politics,” we’re not thinking of divisive political debates or any form of political expression when we ask that question – we’re thinking of the way your brand reaches out to customers, builds relationships with them, and maintains their trust over time. With that caveat in […]
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Blog
October 9, 2018
hello iphone x

2019: The Year of Artificial Intelligence

With so many rapidly emerging technologies like artificial intelligence (AI), cloud-based services, and blockchain, it can be daunting to try to keep up with the pace of technological change. But as these technologies become more widely available and cost effective, companies will be under increasing pressure to adopt them. The integration of new technology isn’t […]
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Blog
drinking wine in an open kitchen

What do a kitchen and a company have in common?

What can your kitchen table teach you about solving the most difficult problems brands face? That may sound like a strange question, but if you’re searching for innovative ways to reach potential customers, strengthen relationships with existing customers, and stay top of mind as a relevant brand in a competitive industry, the answer might surprise […]
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Blog

Top 5 Reasons Why Advocacy Marketing Is a Powerful Tool

Authenticity:  Brand trust is one of the most important factors driving consumers’ purchasing decisions, and the perception of authenticity is a reliable way to be seen as trustworthy. Many consumers consider user-generated content (UGC) from brand advocates to be among the most authentic forms of media, which is why it should be a core component of […]
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Blog
September 6, 2018

A Good Brand Story Shouldn’t Have Boundaries

A lot has been written about brand storytelling as a marketing imperative. Most of it’s been about the importance of the story in helping brands define their beliefs and connect with people—how if a business wants to attract people, if it wants to create or change their perception, or persuade them to act in a […]
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Blog

Creative vs. Data-Driven Marketing: Bombas’ Bifocal View

Always be learning. This notion is at the core of the Ricciardi Group culture. Every month, we tap our networks to bring in that often-needed outside perspective, an expert who share insights on crucial topics, from robo-advisors and cryptocurrencies to strategies that help foster strong agency-client relationships. This month, we welcomed Jessica Krantz, VP Digital […]
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News
August 27, 2018
divisible content graphic

Divisible Content 101: The Key to Effective Content Marketing

Modern marketers know the importance of content marketing. Content is the key to so much of what we do, from full funnel lead generation to community building via social media to becoming a serious consideration in larger, enterprise RFPs. Content takes many different forms and is used for many different purposes, but one thing is […]
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News
August 21, 2018

GDPR’s Effect on Marketing – CMO’s View for the Long-Term

What are your predictions for GDPR? In terms of marketing as a practitioner, trying to market an industry (financial services, healthcare) that’s highly regulated has always been a challenge. So if you already know how to market and be creative in a regulated environment, then you are positioned well. GDPR going into effect has heightened […]
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