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August 7, 2018

7 Habits of Highly Effective Marketers

Despite higher pressure and shrinking budgets according to the 2017-2018 CMO Spend Survey by Gartner, marketers now have the ability to give brands a level of intimacy and exposure we couldn’t have imagined even a decade ago. We won’t be able to take advantage of all the resources at our disposal if we don’t stay focused on […]
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July 31, 2018
hurricane path model

What we can learn about planning for the future…from hurricane forecasting?

We’ve all seen hurricane prediction maps….those slightly odd-shaped cones that show where the storm is at the present, where it’s likely to go in the near future, and what the ‘cone of possibilities’ is farther out into the future. We stayed glued to the news, because while we know where the storm is right now, […]
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Top Six Reasons We Love Uberflip

  “Wow Factor” – Your content will never look better! “The Hub” – Inventory your content and make it accessible to all in one central repository. “Boost UX”  – Create simple, engaging, responsive and relevant content experiences for clients and prospects. “Empowerment” – Give marketers–not IT–control over our content platforms. “Insights, Insights, Insights” – Data. […]
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June 24, 2018
picture of working mom and daughter

4 Habits I’ve Quit to Make Me a Better Working Mom

In 2014, after subsequently serving as Vice President at Goldman Sachs and Chief Marketing Officer of NYSE Euronext, I ventured out on my own so I could have more flexibility while raising my two young daughters. While I was a “party of one” at first, serving as a virtual CMO for several major financial-focused brands, […]
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News
June 21, 2018

Take Care of Your Network, and Your Network Will Take Care of You

In her first newsletter Eden Abrahams, Managing Partner at Clear Path Executive Coaching, interviews six of the best-networked people to share their tips on strategically nurturing and diversifying a healthy network to cultivate professional success and advancement. In this article we gain valuable insights from the following individuals, including the Ricciardi Group’s own Marisa Ricciardi: […]
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chess players being strategic like gdpr and marketing

Marketers Should Apply Their Own Principles to Tackle GDPR

The EU’s General Data Protection Regulation is a clear indication that we’re entering a new era of data transparency and security. The way we do business will never be the same. As marketers, we shouldn’t view GDPR compliance as a one time obstacle. Instead it should be seen as an opportunity to build trust and […]
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News
May 18, 2018

Northwestern Mutual: I Started a Business on My Maternity Leave

Not everyone would choose to start a marketing and branding agency on their maternity leave, but not everyone is Marisa Ricciardi. Ricciardi is the founder and CEO of New York City-based Ricciardi Group, a business-to-business marketing firm that in four short years has grown from a business Ricciardi began with a three-month old on her […]
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News
May 9, 2018

10 Leading Ladies Changing Business As Usual

After stints as the Chief Marketing Officer of NYSE Euronext and Vice President at Goldman Sachs, Marisa ventured out on her own so she could have more flexibility while raising her two daughters. While she was a “party of one” at first, serving as a virtual CMO for several major financial-focused brands, Marisa quickly identified […]
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News
November 7, 2017

Marisa Ricciardi Named “Marketing Entrepreneur of the Year”

The third annual Markets Choice Awards: Women in Finance luncheon took place on Tuesday, November 7. Held at Tao Downtown in Manhattan’s trendy Meatpacking District, the event convened nearly 400 market professionals from institutional investment firms, hedge funds, trading desks at the biggest global banks, exchanges, trading platforms, and technology providers. The awards methodology was […]
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Blog
March 8, 2017

To Our Girls: A Group Letter

In honor of International Women’s Day and every day that we get to be your mother, we want to share a few pearls that have inspired us, guided us, pushed us and protected us.   Marisa Ricciardi, Founder & CEO: Miraya & Sarina: The relationships you have in life will make life more enjoyable, so […]
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