Insights and Newsbites
News
August 26, 2019

Podcasts to Empower You on Women’s Equality Day

On this day, 99 years ago, women were granted the right to vote, which was a major milestone in the fight for gender equality. Although there is still more work to be done, it is important to recognize the courageous individuals who used their voices to help us get here. To celebrate Women’s Equality Day, […]
Read More
Blog
August 20, 2019

Stop, start, continue…

As marketers, at our best we move quickly and efficiently. We are continually balancing multiple conversation streams, campaigns, and demands at once—and if we manage it well, then people notice: clients, customers, colleagues, decision makers, and the market. However, while the proliferation of the internet and the rise of asynchronous communication certainly adds a layer […]
Read More
Blog
3 Things to Know - Personalized Marketing

What every marketer needs to know about personalization

Does anything reliably alienate and annoy consumers more than the words “Dear valued customer”? Any time you tell customers they’re small parts of a large, faceless mass of people, their affinity for your brand shrinks. Nobody wants to be a number – they want to be treated as unique individuals with their own personalities, values, […]
Read More
Blog
Q&A with Marissa Evans Alden

Q&A with Marissa Evans Alden, co-founder of Sawyer and pioneer of car seat marketing

If you’re a parent with young children, you can probably relate to this scenario: It’s 9 a.m. on a Friday morning, and your six-year-old is OOS (out of school) for a teacher’s in-service day. You’ve been busy all week as a full-time working parent and haven’t had a millisecond to think about activities that will […]
Read More
News
August 14, 2019
The-Ricciardi-Group-Team

The Ricciardi Group Ranks in Top 20% On Inc. Magazine’s 38th Annual List Of America’s Fastest-Growing Private Companies

Boutique B2B Marketing Firm Debuts on the 2019 Inc. 5000 List New York, NY, Aug. 14, 2019 (GLOBE NEWSWIRE)—The Ricciardi Group (RG), a woman-owned B2B creative marketing and strategy firm, has been recognized by the Inc. 5000 as one of America’s fastest-growing companies. The national honor ranks among the most prestigious awards in the private sector and is […]
Read More
Blog
July 24, 2019

Q&A with Michele Romanow: Dragon Den host and founder of Clearbanc

When most college graduates think about what they want to do with their professional lives, they follow the same script as millions of people before them: They seek their first real job, apply to graduate school, or take a gap year. But not Michele Romanow. She threw out the script and founded a vertically integrated […]
Read More
Blog

The Virtuous Content Cycle

Despite the increasing shifts in the marketing-related landscape, the good news is that content itself is a tangible outcome, so we can all agree it matters immensely for any sort of campaign: PR, comms, marketing, or social. The “virtuous content cycle” is a simple yet effective framework for understanding how content plays an important role […]
Read More
Blog
June 20, 2019

Put these AI-powered tools to the test

Today’s marketing professionals have more responsibilities than ever – from consistent engagement with consumers across an ever-increasing array of channels to the collection and analysis of huge quantities of consumer data. However, budgets don’t always keep up with these expectations, even as marketers are under more and more pressure to demonstrate the effectiveness of their […]
Read More
Blog

Q&A with media innovator Adaora Udoji

If you want to understand the intersection of digital media, emerging technologies, and education, it’s difficult to think of a better guide than Adaora Udoji. From her decade and a half in broadcast news to her current role as the Director of Corporate Innovation at the RLab in New York City, Adaora’s unique perspective on […]
Read More
Blog
May 23, 2019

What today’s blended workforce wants, needs, and requires from employers

If hiring managers and HR departments could magically answer one question once and for all, it would probably be: How do we recruit and retain qualified young employees while also continuing to leverage more experienced, knowledgeable workers? This brings up questions like: Should we let employees wear T-shirts and sandals to work? Or should we […]
Read More